Product Strategy
history teaches us that companies that create market categories often lose in the long run to companies that gained a market foothold after the hard work of creating the category was already done.
April Dunford • A Quickstart Guide to Positioning
Founders spoke to a median of 30 potential customers to validate their idea before committing.
Lenny Rachitsky • How the most successful B2B startups came up with their original idea
“A good strategy is, in the end, a hypothesis about what will work.”
— Michael Porter
Lenny Rachitsky • Getting better at product strategy
When thinking about pricing, the best advice is to charge more than you think you should.
Lenny Rachitsky • A guide for finding product-market fit in B2B
Pricing
You want to learn everything you can about the people who consider your product a “must have.”
Using Product/Market Fit to Drive Sustainable Growth
~40% of startups pivoted at least once before landing on their winning idea—oftentimes more than once.
Lenny Rachitsky • How the most successful B2B startups came up with their original idea
A wedge seems most essential when you’re going after a market that is (1) entrenched or (2) crowded. When it’s hard to break in head-on.
“When I say it needs to have a good wedge, I’m looking for an entry point that provides some sort of power to the startup.”
—Ann Miura-Ko, GP at Floodgate
—Ann Miura-Ko, GP at Floodgate