Product Strategy

A strategy is your plan to win.

Use dot voting to mark where your solution could stack up against the competition on these classic differentiators.

When thinking about pricing, the best advice is to charge more than you think you should.

history teaches us that companies that create market categories often lose in the long run to companies that gained a market foothold after the hard work of creating the category was already done.

You want to learn everything you can about the people who consider your product a “must have.”

The actionable thing for me on the product-market fit stuff is it’s just really focusing on customer love.

Start noticing a shift from push to pull, and organic growth

No matter which path you take, you are looking for two things: pain and pull . Pain tells you there’s an opportunity to solve a problem, and that it’s important. Pull tells you that you’re actually solving the problem.

The intensity of the pull is a factor of the fit (how good your product is at solving the user’s problem) AND initial market size (is it niche or broad) .