Product Strategy

Qualities of well-articulated strategy

1. Short


2. Memorable


3. Is explained with framework or a metaphor


4. Leverages the rule of three


5. Is easy to find (and share)

1. Remind people over and over : Don’t expect anyone to remember any part of the strategy. Remind your team, and stakeholders, at every opportunity — every all-hands, every update email, every review meeting.


2. All prioritization should go through your strategy : One of the main goals of a strategy is to create focus — to know what NOT to do. Continue

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Ingredient 1: The problem is important to people

There need to be a lot of people willing to spend a lot of money to solve the problem. Most startups fail not because the idea isn’t good but because the market for the solution is just too small. If you want to build a venture-scale business, a rule of thumb is that there needs to be a clear path to... See more

Start noticing a shift from push to pull, and organic growth

If you’re feeling stuck on your path to PMF, take 10 minutes and deeply think about these questions:

1. Is the problem you’re solving truly important and underserved ?


2. Is your solution Delta-4 better than the status quo?


3. Have you tried rethinking your ICP ? How truly painful is the pain you’re attempting to solve for them?


4. Have you tried rethinking you

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The actionable thing for me on the product-market fit stuff is it’s just really focusing on customer love.

Our team then dove into each of these tracks — developing hypotheses, ideating on solutions, and launching dozens of experiments to make steady progress towards our goal.

Product/market fit is not just the prerequisite for growth, it is the fuel that powers all sustainable growth efforts.