Product Management

I’ve spent years reading, experimenting, and gathering ideas about this. And while I won’t claim to have the secret recipe to cure all issues, there’s one thing all successful remote teams have in common:

they fight the siloing of information as if their survival depends on it.

Because it does.

“ Brian talks a lot about building ‘eleven star experiences.’ That really means challenging us to think about what the perfect experience would be, without being constrained by scale or other technical constraints. In our storyboards, we’re encouraged to figure out how to get a few users to really love the product, then we can figure out how to

A specific tool that I’ve found critical for staying oriented and updating quickly is a detailed plan for victory , i.e., a list of steps, as concrete as possible, that end with the goal being achieved.

Some of the questions I repeatedly ask:

• Can we re-frame this in terms of the customer’s problem?

• What’s the soonest we could get this done?

• What would you need to get this done tomorrow instead of next week?

• What would we need to do to get twice as many customers? Ten times as many customers?

• How does this relate to our goal? Is this the most