Product Management

In my experience, echoed by a few people I’ve chatted with, there is a general rule of thumb vis-a-vis the categories of work above:

A “Great PM” is

excellent in one area,

good in at least one other,

and doesn’t have time for more than two.

Using “Great PM” language, you should strive to be “Great,” as superlative as possible, in one of those four are

With thoughtfulness and shared effort, the plan will come together and be ready to share with the entire company. This should be a moment of celebration. With the help of all of the leaders across the organization, and with all of the information at your disposal, you’ve come up with the best possible plan. Share the vision, the strategy, and the e

“Airbnb is grand about the vision for a product. With Airbnb Plus we rented out homes, redecorated them, and photographed them to help people understand the vision. On another project, the PM worked with the creative team to film a movie of what the experience would look like, the production value was extremely high. This goes back to the Disney in

The typical time horizon for a product team’s north star, or long-term vision, is three to four years out. Usually it’s a document describing like what the world will look like and what the user experience should be like and what’s different from today.

A specific tool that I’ve found critical for staying oriented and updating quickly is a detailed plan for victory , i.e., a list of steps, as concrete as possible, that end with the goal being achieved.