producing

“She is deeply, deeply respectful of the journey of the artist — even if she can see something isn’t going to work, she will back off and wait for me to find it. She doesn’t look for conflict to prove status or power.”

This gift of the ol’ razzle dazzle is key in the most crucial part of a producer’s job: convincing investors to back their projects to the tune of millions of dollars per production

Trying to provoke, rather than prescribe, is her approach. “I don’t want the writer to write what I want — I want the writer to write something that I didn’t know I needed. And that’s been the rule for me throughout my working life, to do with the thing that’s almost impossible to articulate, which is about a feeling, about a chill, about a goosebu... See more

I find that it’s in this search for aesthetic satisfaction that so many of the best lessons are found. I’m not talking about ornamentation or bells and whistles. I’m taking about the beauty of the four Cs: Clarity, cohesion, consistency, and conciseness.

“The protracted journeys of musicals can mean that what ends up on stage just becomes a different version of the nascent idea,”

That love is not an optional luxury to be a lead producer but is practically a requisite for success. Moreland makes it clear that to excel in his profession, he must be just as passionate about the business of Broadway as he is about the art of theater.