the art of pricing
interesting pricing experiments, ideas, tools, and musings on how to get paid for your work/business/service/art/anything.
sari and
the art of pricing
on counterintuitive pricing and signaling in marketing
Economic Nutrition - Shorefast
shorefast.org
Product framing often takes advantage of the brain’s tendencies to take shortcuts when estimating value
Example: A steakhouse offers three steaks of escalating value. The brain will often assume the bottom one is too cheap and the top one is too expensive, ultimately taking the shortcut to the middle option.
This is one of the 🤯🤯🤯 experiments we ran on the Duolingo Retention team : https://t.co/Dv9Wp377vT
👀 Wow, found a gem on Reddit. SaaS owners, think about this pricing trick! https://t.co/2bg29R5Oe1