the art of pricing

maybe more interesting and differentiated (and fun!) subscription bundles can be created by combining two things you wouldn't typically associate with each other pair a subscription someone really cares about and bundle it with one they only partially care about, so the latter feels like a bonus For example Netflix bundled with Blue Bottle, Kindl... See more

@aweissman: New Telfar pricing system drops next week Stuff will start with the lowest prices, which will then rise over time “It’s the opposite of a sale” ![](https://pbs.twimg.com/media/Frvvp4aXwAAedT_.png... See more

We can have more than one subscription. Boom. One of the most hurtful conventions in subscription pricing is "it has to be simple". Do you know how many tiers the fastest growing subscription mobile apps have (upper quartile in terms of growth)? Not 1. Not 3.

Steve Jobs used this pricing strategy to sell 40 million iPads: Price Anchoring. What it is & how to use it: 🧵

“WE HAVE TO PAY”

But what if we get to?

Imagine looking at the exchange of money as an alternative way to say things like:

Thank you!

Please keep going.

My life is better with this in it.

A signal of gratitude carries more weight than a forced action