The most powerful and interesting media model will remain raising money from members who don’t just permit but insist that the product be given away for free.
maybe more interesting and differentiated (and fun!) subscription bundles can be created by combining two things you wouldn't typically associate with each other
pair a subscription someone really cares about and bundle it with one they only partially care about, so the latter feels like a... See more
Wow. @SubstackInc experimented with pricing, reducing it by 1 cent, so e.g. instead of $10/month, do $9.99/month.
The result?
A significant decrease for the pricing ending with .99. Which goes against conventional pricing wisdom!!
Why it's worth running... See more
a thoughtful pricing page by read.cv - i love to see more pricing experiments, including "choose what you pay"
“Good pricing is not about the price. It’s about getting in each customer’s shoes and knowing exactly how they derive value from your product.” - Ian Clark