Presence

when people match their crazy to the right outlet, they become terrifyingly powerful.

III. Make your tweets as easy to consume as possible

Most tweets which go viral are very short and easy to consume. The exception to this tip is ‘essay’-style threads like the example shown above which have a different art to them. You should generally delete as many words as you can from a tweet, space out any sections of a tweet which are long,... See more

What and how do you write a personal site with the long-term in mind?... What sort of writing could you create if you worked on it (be it ever so rarely) for the next 60 years?

Whatever you say should also be at least somewhat novel to you, however old you are. It's not an essay otherwise, because an essay is something you write to figure something out. But whatever you figure out will presumably be more of a surprise to younger readers than it is to you.

things to do AT the dinner

• we covered this already but good reminder: have one-conversation and a moderator


• have a specific end time for the dinner and stick to it


• get photo of everyone at the dinner and send to them afterwards


• bonus: give a little gift to everyone.

the best dinners have LOTS of laughter

if it is a lunch or a board meeting, then get... See more

The impact of an essay is how much it changes readers' thinking multiplied by the importance of the topic. But it's hard to do well at both. It's hard to have big new ideas about important topics. So in practice there's a tradeoff: you can change readers' thinking a lot about moderately important things, or change it a little about very important... See more

When people have a hard time figuring out what to do with their lives, it’s often because they haven’t unpacked.

It’s way easier to rank for 100 low volume searches than a handful of lucrative, popular ones, especially early on.

Here’s an example:

• We recently published a tutorial on setting up analytics for Electron apps.


• There’s an estimated 30 searches a month for “electron analytics”. That’s tiny.


• Ahrefs gives every search a keyword difficulty score out of

... See more