Presence

III. Make your tweets as easy to consume as possible

Most tweets which go viral are very short and easy to consume. The exception to this tip is ‘essay’-style threads like the example shown above which have a different art to them. You should generally delete as many words as you can from a tweet, space out any sections of a tweet which are long,... See more

people LOVE going to small one-conversation dinners — so definitely let people know this is a SMALL dinner and will be one conversation — you will get a much higher quality of participant.

things to do AT the dinner

• we covered this already but good reminder: have one-conversation and a moderator


• have a specific end time for the dinner and stick to it


• get photo of everyone at the dinner and send to them afterwards


• bonus: give a little gift to everyone.

the best dinners have LOTS of laughter

if it is a lunch or a board meeting, then get... See more

If you want to sound smart at parties, and make good decisions about SEO, you only need to know two things:

1. Google isn’t good at understanding content. When Google crawls your website, it’s creating a summary of what it’s about based on keywords, metadata, and links. But it doesn’t read and evaluate how good it is like a human.


2. Google learns what’s

... See more

when people match their crazy to the right outlet, they become terrifyingly powerful.

The impact of an essay is how much it changes readers' thinking multiplied by the importance of the topic. But it's hard to do well at both. It's hard to have big new ideas about important topics. So in practice there's a tradeoff: you can change readers' thinking a lot about moderately important things, or change it a little about very important... See more

with few exceptions, anything that becomes commoditized and ubiquitous - from shoes and clothing to watches and cars - spurs demand for a more scarce and meaning-infused version (often with brand/story and quality driving the premium).

this is now happening to content.

This raises the need to understand what your audience aims to do when they scroll a given social platform. After all, they’re definitely not scrolling in hopes of resharing others’ content. They might be scrolling to:

Be entertained. If they’re scrolling for entertainment, does your content deliver on that? If you’re aiming to be funny, you need to... See more