A firm’s brand as a proxy for a person’s reputation was born out of laziness and lack of access to data. No doubt, top talent enjoys working together, but it’s no longer a necessity. You are seeing this in spades right now within venture capital, as individual investors are banding together to support entrepreneurs who would prefer a group of... See more
We no longer learn about the world from institutions, or even the illusion of them. We learn about the world from people we care about. This binds our sense of truth to tribal identity, and that is a powerful, fundamentally emotional connection.