head of product at Instagram and Threads on why they focus on creators over publishers
We no longer learn about the world from institutions, or even the illusion of them. We learn about the world from people we care about. This binds our sense of truth to tribal identity, and that is a powerful, fundamentally emotional connection.
Books and standup comedy are the rare mediums that are usually created by a single person. Because of this they can be more daring and go to more interesting places than their big budget Hollywood versions.
I think single creator/small team apps can be like that too.
A firm’s brand as a proxy for a person’s reputation was born out of laziness and lack of access to data. No doubt, top talent enjoys working together, but it’s no longer a necessity. You are seeing this in spades right now within venture capital, as individual investors are banding together to support entrepreneurs who would prefer a group of... See more