podcasts: past, present and future

According to an advertising agency I consulted, for example, a weekly podcast that generates thirty thousand downloads per episode should be able to reach Kelly’s target of generating a hundred thousand dollars a year in income. Earning a middle-class salary by talking through a digital microphone to a fiercely loyal band of supporters around the w... See more

“I think of those Vanity Fair days as the dinosaur days. They were the great days of Condé Nast, and they were so much fun. It wasn't just about the expense accounts, it was about the freedom and joy of only having to really think about the content, the hiring of the writers, how your cover was going to look, and what was going to be in the magazin... See more

The trouble with podcasts is that they are difficult to grow: while text can be shared and consumed quickly, a podcast requires a commitment (which again, is why advertising in them is so valuable).

The conservative media landscape in the United States is exceptionally well-funded, meticulously constructed, and highly coordinated. Wealthy donors, PACs, and corporations with a vested interest in preserving or expanding conservative policies strategically invest in right-wing media channels and up and coming content creators.

This creates a well... See more

Will podcasts go away?

In a world where every podcast includes video, every platform supports video, and video-first shows are more engaging for users (and therefore more valuable for creators), it’s fair to wonder if people will stop making “podcasts” as we know them today. Today a podcast is an episode of audio content featuring people talking. T... See more