podcasts: past, present and future

According to an advertising agency I consulted, for example, a weekly podcast that generates thirty thousand downloads per episode should be able to reach Kelly’s target of generating a hundred thousand dollars a year in income. Earning a middle-class salary by talking through a digital microphone to a fiercely loyal band of supporters around the... See more

The trouble with podcasts is that they are difficult to grow: while text can be shared and consumed quickly, a podcast requires a commitment (which again, is why advertising in them is so valuable).

The Talk Tuah podcast is flopping

Almost immediately after going viral on social media as “Hawk Tuah Girl,” Haliey Welch cashed in by landing a podcast deal sponsored by online betting platform Betr.

The show’s first guest, Whitney Cummings, actually made for an entertaining episode, but since then it’s been downhill. The absurdity of the show... See more

“I think of those Vanity Fair days as the dinosaur days. They were the great days of Condé Nast, and they were so much fun. It wasn't just about the expense accounts, it was about the freedom and joy of only having to really think about the content, the hiring of the writers, how your cover was going to look, and what was going to be in the... See more

Podcasting is obviously a squad technology.

Podcasting is a medium made for this kind of storytelling; if journalism is, as someone once said, “the first draft of history”, then maybe podcasting is the second. As a medium, it has a wider intellectual bandwidth than broadcasting, which has to address mass audiences, whereas podcasting can serve niche interests and make more assumptions about... See more

The sound experience Ferme les yeux et regarde, an immersive podcast by the studio Nuits Noires , seeks to offer a new way of observing art—not through sight, but through sound alone. By focusing on a single sense, it allows the listener's imagination to fully unfold.