podcasts: past, present and future
by Dani Murphy · updated 4d ago
podcasts: past, present and future
- According to an advertising agency I consulted, for example, a weekly podcast that generates thirty thousand downloads per episode should be able to reach Kelly’s target of generating a hundred thousand dollars a year in income. Earning a middle-class salary by talking through a digital microphone to a fiercely loyal band of supporters around the w... See more
from The Rise of the Internet’s Creative Middle Class by Cal Newport
Dani Murphy added 11d ago
when people are asked how they discover new podcasts, the number one answer is recommendations from friends and family.
from The Audience Is Listening: A Little Guide to Building a Big Podcast by Tom Webster
Dani Murphy added 11d ago
The only path to getting more recommendations is to be recommendable. And the only path to “recommendability” is to know as much as possible about what the recommenders—your potential audience—are looking for, lacking, loving, and hating. And this, my friends, involves doing some decidedly unglamorous work: learning as much about your audience as y
... See morefrom The Audience Is Listening: A Little Guide to Building a Big Podcast by Tom Webster
Dani Murphy added 11d ago
Dani Murphy added 11d ago
- The opportunity for podcasts will get much, much bigger
Podcast revenues are expected to exceed $2B in 2022. YouTube, on the other hand, generated nearly $29B in video ad revenue in 2021 alone. In other words, the video market is vastly bigger than the podcast market. As more and more podcasters turn to video, more revenue will be unlocked for thei... See morefrom All Podcast Roads Lead to Video by Michael Mignano
Dani Murphy added 11d ago
- The key problem we're solving is that there's so much great podcast content locked up in a two-hour-long MP3 file. How do you make the format more consumable, more discoverable? You do that by transforming it into an easier format. A short one-minute video clip is easier to consume and then discuss, versus sending a two-hour long podcast recommenda... See more
from 🎢 Newsletter #37 - TikTok for Podcasts by Leo Luo
Dani Murphy added 11d ago
- Will podcasts go away?
In a world where every podcast includes video, every platform supports video, and video-first shows are more engaging for users (and therefore more valuable for creators), it’s fair to wonder if people will stop making “podcasts” as we know them today. Today a podcast is an episode of audio content featuring people talking. T... See morefrom All Podcast Roads Lead to Video by Michael Mignano
Dani Murphy added 11d ago
- The trouble with podcasts is that they are difficult to grow: while text can be shared and consumed quickly, a podcast requires a commitment (which again, is why advertising in them is so valuable).
from Grantland and the (Surprising) Future of Publishing by Stratechery
Dani Murphy added 11d ago
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