Consumption of video podcasts is growing 20x faster than audio-only podcasts, while over 50% of the top shows now release video versions.

While podcasts essentially started as a replacement for radio, they’re now more akin to going on Fallon or The View . Podcasts = TV. Consumption of video podcasts is growing 20x faster than audio-only podcasts, while over 50% of the top shows now release video versions.

Pivot to Video: The Big Business Behind the Rise of Podcasts You Can Watch

Pro

Fans of video podcasts are more than twice as likely to watch a full ad than if they were listening to an audio-only episode