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All Podcast Roads Lead to Video
Consumption of video podcasts is growing 20x faster than audio-only podcasts, while over 50% of the top shows now release video versions.
Rex Woodbury • Everything Is TV and Nothing Is TV
While podcasts essentially started as a replacement for radio, they’re now more akin to going on Fallon or The View . Podcasts = TV. Consumption of video podcasts is growing 20x faster than audio-only podcasts, while over 50% of the top shows now release video versions.
Everything Is TV and Nothing Is TV
Pivot to Video: The Big Business Behind the Rise of Podcasts You Can Watch
Pro
Fans of video podcasts are more than twice as likely to watch a full ad than if they were listening to an audio-only episode
Pro
Fans of video podcasts are more than twice as likely to watch a full ad than if they were listening to an audio-only episode