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All Podcast Roads Lead to Video

Everything Is Television
derekthompson.orgPivot to Video: The Big Business Behind the Rise of Podcasts You Can Watch
Pro
Fans of video podcasts are more than twice as likely to watch a full ad than if they were listening to an audio-only episode
Pro
Fans of video podcasts are more than twice as likely to watch a full ad than if they were listening to an audio-only episode
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“I think podcasts could become kind of the new basic cable television,” said Marshall Lewy, the chief content officer of Wondery, a podcast network owned by Amazon. Think: shows that are cheaper to produce than so-called premium streaming content, consumed by audiences used to half-watching television while scrolling their smartphones, in a wide... See more