Personal brand
“Be Your Unapologetically Weird Self” “I gave a commencement speech in Minnesota few years ago [at the Carlson School of Management]. The core of it was to be your unapologetically weird self. I think authenticity is one of the most lacking things out there these days.” An excerpt from that speech: “Weirdness is why we adore our friends. . . .
... See moreTimothy Ferriss • Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
Personal branding isn’t about “look at me”, it’s about “look at this”
George Mack on how your personal brand is defined not by how similar you are to the tribe, but what eccentricities make you stand out from it:
"Only the irrational behaviour survives - If you study the biographies of the greats or attend the funerals of people you care about — the normal rational behavior is never mentioned. Instead, it’s filled
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