Perception and attention

Preview of d80836f12b63-jpg
Preview of unnamed-jpeg-7ac3a84a2a3648b4
Thumbnail of www-x-com-johncoogan-status-1904203952411046282
Preview of 1696-jpeg

Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free

The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.

Link

Bill Wear The Quiet Art of Attention

Preview of 57303accf935-jpg

Katie Dalebout this last list is light...