Perception and attention
In 1993, Jensen Huang pitched a startup idea to his former boss, Wilf Corrigan. After Jensen’s pitch, Wilf said, “I have no idea what you just said. That was one of the worst pitches I’ve ever heard.” Wilf then called the renowned venture capitalist Don Valentine, and said, “Don, I’m going to send a kid over to you. He’s one of the best employees I
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Charismatic people are like empty vessels. They receive and pass on sensations without resistance. They are usually the one with the most regulated nervous system in the room, which allows them to encounter other people's ego/attentional structures and dance with them no matter what the exact configuration is, which is why charismatic people are ch
... See moreCarmen • People Who Demand Nothing of You
business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”
Meera Kothand • Uncover Your Difference
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
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