Perception and attention
Writer Gertrude Stein's definition of genius: somebody who knows who to be influenced by.
Katie Dalebout • this last list is light...
If I had to guess, I think the general disappearance of good manners has something to do with how we’ve been conditioned to view each other: as things, not people. We see other people as things that can get us things. Maybe we have such little respect for one another because we have such little respect for ourselves. The commodification of the self... See more
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
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business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”