Pen & paper
Ideas on how to write better. The focus is on self-expression and person-to-person communication, rather than on craft.
Pen & paper
I think the best writers actually just write about what they want to write, what they know, what they experience, and generally their story...
Writers who do that and let the readers connect the dots without explicitly holding their hand through an article are better writers imo.
When we emphasize the target audience we give away our creative power.... See more
Writers who do that and let the readers connect the dots without explicitly holding their hand through an article are better writers imo.
When we emphasize the target audience we give away our creative power.... See more
Mal on Substack
TextRanch: Human-Powered Proofreading & Editing Services
textranch.com
Helpful if I’ll ever need someone to properly look over my words
Great technique which I’ve heard helps you nail down copywriting keystones, like a headline. I’m pretty sure I’ve used similar approached to this without knowing it was a known “rule”. Still, it’s always handy to have it saved for future reference.
You can give anyone a camera but doesn’t make them a professional photographer. That takes skill, passion, artistry, style, and countless hours of study and training.
Why do people hate Canva Designers??
Same goes for any kind of artform - but also applies to existence of specific tools for specific jobs (to an extent)
Practical things you can do to make your text clearer.
Open two copies of the same document and put them side-by-side. Edit in one, while referring to the other.
Rewrite your first draft using this rule: no significant words from the first draft are allowed in the second draft.
If your sentence has more than two commas in it, it’s probably too long.
I... See more
Open two copies of the same document and put them side-by-side. Edit in one, while referring to the other.
Rewrite your first draft using this rule: no significant words from the first draft are allowed in the second draft.
If your sentence has more than two commas in it, it’s probably too long.
I... See more
gilest.org: Clarity hacks
Describing Words IO
describingwords.ioFind the right adjective for any word.
My reason is existential. By writing the things that pop into my head down into my notebook, I teach my brain that those ideas - my ideas - are worthy of being written down at all.
Each note becomes another brick of the house I’m building, a monument to a simple yet elusive truth: that what I notice is worth noticing.
Each note becomes another brick of the house I’m building, a monument to a simple yet elusive truth: that what I notice is worth noticing.
"Why do I keep a notebook at all?"
Design makes you look good.
But copy makes people trust you, believe you, and buy from you.
That’s why great brands invest in words before visuals.
Because if the message isn’t right, nothing else matters.
But copy makes people trust you, believe you, and buy from you.
That’s why great brands invest in words before visuals.
Because if the message isn’t right, nothing else matters.