pay for digital social spaces

While Meta’s paid messaging tools brought in about $1 billion last year — peanuts compared to the whopping $132 billion the company earned from ads — paid messaging revenue is growing far faster than ad revenue and has more than doubled since early 2023.

Centralised moderation isn't the only option that doesn't work. We also need to eliminate any option that doesn't have a credible mean of doing the work — and it's a lot of work, meaning that either someone needs to get paid or you need a lot of volunteers. And punting it to the users can never work.

The mistake of the 1.0 platforms was to optimize for engagement—likes, clicks, and shares. This was a successful short-term growth strategy, but at the long-term cost of sustainability. For engagement includes not only joy but rage, not only mirth but sadness. Incentivizing these things creates hellishness, driving people to disengage, to become di... See more

🧠 The puzzle of vanishing member dues - Part 2