How WhatsApp ate the world

WhatsApp initially achieved that global dominance in large part by doing just one thing very well: enabling cheap, private, and reliable messaging on almost any phone, almost anywhere in the world. But in the decade since Meta acquired WhatsApp for an eye-watering $22 billion in 2014, the app has been transformed from a narrowly focused utilitarian... See more

While Meta’s paid messaging tools brought in about $1 billion last year — peanuts compared to the whopping $132 billion the company earned from ads — paid messaging revenue is growing far faster than ad revenue and has more than doubled since early 2023.