P.S

Prioritizing pure feeling, so the idea goes, leads to people choosing bad, unsuitable partners, to acts of desperation and violence, to shirking your duties. That love can also be an incredibly redemptive force meshes uneasily with our sense of individualism, with our Protestant ethics. Controlling it requires an entire normative framework.

The more people who buy a product, the further the product’s message spreads, the more money the company makes, the more they can invest in their projects. It's a virtuous cycle of creation and consumption. By making scale—the number of people who use or see the creation—an explicit part of the art’s statement, they naturally marry the business’s g... See more

2. Focus on having a good time. The “conversion” shouldn’t be a match, it should be having a fun night out.

Like girls, boys openly express their desire for genuine connections with others, including with boys. They reveal the human capacity for mutual understanding, care, and empathy and demonstrate remarkably astute abilities to read the human world. Yet as they reach middle to late adolescence and as expectations of manhood intensify, they begin to ex... See more

I’m always thinking about that Raúl Zurita quote that people put on Tumblr: Toda declaración de amor es urgente porque vamos a morir [every declaration of love is urgent because we’re going to die]. In real life, obviously, you cannot declare love to just anyone. You have to go with the flow, wait on other people’s time, accept their ambivalence, t... See more

The problem today’s daters face is that the mass adoption of online dating apps has not only eroded incentives to switch from explore to exploit mode, it has made exploration itself boring and dysfunctional.

I told someone recently I was looking for love who responded “in this economy?" I feel pathetic admitting this, someone else texted me, but I want a boyfriend. When I scroll through TikTok, skinny women wearing sweatbands dole out romantic advice: if he wanted to he would, no sex until the third date, how to get him to commit, red flags, green flag... See more

Increasingly, consumers (Gen Z’s especially) are seemingly ditching Bumble, Hinge, and Tinder in favor of apps that better cater to their preferences and behaviors. In the last 18 months or so, a new paradigm of dating apps has emerged, many of which draw upon growing behaviors around gaming, live and short-form video (Curtn, Lolly, Snack, Filter O... See more