P.S
Looking for love sounds more like chasing the high of an extreme sport, trust falling with someone you don’t really know like that. It demands exacting reciprocity, extreme vulnerability. It brings out people’s basest and most primal instincts and a frightening desire to merge into someone else. When the girlies on TikTok talk about dating, they... See more
The seeds of intimacy are time and repetition. We choose each other again and again, and so create a community of two.
Esther Perel • Mating in Captivity
Prioritizing pure feeling, so the idea goes, leads to people choosing bad, unsuitable partners, to acts of desperation and violence, to shirking your duties. That love can also be an incredibly redemptive force meshes uneasily with our sense of individualism, with our Protestant ethics. Controlling it requires an entire normative framework.
The more people who buy a product, the further the product’s message spreads, the more money the company makes, the more they can invest in their projects. It's a virtuous cycle of creation and consumption. By making scale—the number of people who use or see the creation—an explicit part of the art’s statement, they naturally marry the business’s... See more
Evan Armstrong • The Art of Scaling Taste
making scale the process not the work
Increasingly, consumers (Gen Z’s especially) are seemingly ditching Bumble, Hinge, and Tinder in favor of apps that better cater to their preferences and behaviors. In the last 18 months or so, a new paradigm of dating apps has emerged, many of which draw upon growing behaviors around gaming, live and short-form video (Curtn, Lolly, Snack, Filter... See more
Jay Drain Jr • Consumer Social is Eating the World
shift away from looks-based — optimising for FEELINGS
I told someone recently I was looking for love who responded “in this economy?" I feel pathetic admitting this, someone else texted me, but I want a boyfriend. When I scroll through TikTok, skinny women wearing sweatbands dole out romantic advice: if he wanted to he would, no sex until the third date, how to get him to commit, red flags, green... See more
I’m always thinking about that Raúl Zurita quote that people put on Tumblr: Toda declaración de amor es urgente porque vamos a morir [every declaration of love is urgent because we’re going to die]. In real life, obviously, you cannot declare love to just anyone. You have to go with the flow, wait on other people’s time, accept their ambivalence,... See more
while having a romantic partner is not a necessity for everyone, having a community is. “I truly believe that hyper-individualism, which is deeply rooted in capitalism, does so much work to trick us into believing that we should feel like we can do everything in life on our own,” maya says, adding that being in a relationship has made them so much... See more
i-D • Unpacking our generational fear of codependency
we are coming to realise that love isn’t just about romantic love. It’s also platonic love! we need to nurture other relationships
We are deeply into sex, but at the same time, deeply at odds with it, often misunderstanding our own urges, needs, and desires. We judge our sexual longings, we curtail our desires, and we cut ourselves off from all that it affords us. We convince ourselves that we just don’t need it or want it. This is a problem that speaks to an unhappiness at
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