P.S

The more people who buy a product, the further the product’s message spreads, the more money the company makes, the more they can invest in their projects. It's a virtuous cycle of creation and consumption. By making scale—the number of people who use or see the creation—an explicit part of the art’s statement, they naturally marry the business’s... See more

Evan Armstrong • The Art of Scaling Taste

making scale the process not the work

2. Focus on having a good time. The “conversion” shouldn’t be a match, it should be having a fun night out.

David Titarenco • RFC: Let’s Disrupt Dating Apps

less outcome, more process - a new way of dating? is this potentially linked to exploration?

Potential link to timeline decline

while having a romantic partner is not a necessity for everyone, having a community is. “I truly believe that hyper-individualism, which is deeply rooted in capitalism, does so much work to trick us into believing that we should feel like we can do everything in life on our own,” maya says, adding that being in a relationship has made them so much... See more

i-D • Unpacking our generational fear of codependency

we are coming to realise that love isn’t just about romantic love. It’s also platonic love! we need to nurture other relationships

The problem today’s daters face is that the mass adoption of online dating apps has not only eroded incentives to switch from explore to exploit mode, it has made exploration itself boring and dysfunctional.

Shreeda Segan • Dangerous Dating Protocols Web

where’s the fun in dating now? it’s just stressful now

Increasingly, consumers (Gen Z’s especially) are seemingly ditching Bumble, Hinge, and Tinder in favor of apps that better cater to their preferences and behaviors. In the last 18 months or so, a new paradigm of dating apps has emerged, many of which draw upon growing behaviors around gaming, live and short-form video (Curtn, Lolly, Snack, Filter... See more

Jay Drain Jr • Consumer Social is Eating the World

shift away from looks-based — optimising for FEELINGS

Like girls, boys openly express their desire for genuine connections with others, including with boys. They reveal the human capacity for mutual understanding, care, and empathy and demonstrate remarkably astute abilities to read the human world. Yet as they reach middle to late adolescence and as expectations of manhood intensify, they begin to... See more

changing face of masculinity

We are deeply into sex, but at the same time, deeply at odds with it, often misunderstanding our own urges, needs, and desires. We judge our sexual longings, we curtail our desires, and we cut ourselves off from all that it affords us. We convince ourselves that we just don’t need it or want it. This is a problem that speaks to an unhappiness at

Nan Wise • Why Good Sex Matters: Understanding the Neuroscience of Pleasure for a Smarter, Happier, and More Purpose-Filled Life

Prioritizing pure feeling, so the idea goes, leads to people choosing bad, unsuitable partners, to acts of desperation and violence, to shirking your duties. That love can also be an incredibly redemptive force meshes uneasily with our sense of individualism, with our Protestant ethics. Controlling it requires an entire normative framework.

Looking for love sounds more like chasing the high of an extreme sport, trust falling with someone you don’t really know like that. It demands exacting reciprocity, extreme vulnerability. It brings out people’s basest and most primal instincts and a frightening desire to merge into someone else. When the girlies on TikTok talk about dating, they... See more