P.S

Looking for love sounds more like chasing the high of an extreme sport, trust falling with someone you don’t really know like that. It demands exacting reciprocity, extreme vulnerability. It brings out people’s basest and most primal instincts and a frightening desire to merge into someone else. When the girlies on TikTok talk about dating, they ra... See more

Falling in love seems to happen mostly either by a process of osmosis or simple familiarity (and a lot of waiting) or by setting intentions of seriousness and weeding out partners who don’t share them. Sometimes, it happens randomly. Sparks fly. You’re reminded why there’s so much poetry, so much music, so many stories, so many cautionary tales abo... See more

The more people who buy a product, the further the product’s message spreads, the more money the company makes, the more they can invest in their projects. It's a virtuous cycle of creation and consumption. By making scale—the number of people who use or see the creation—an explicit part of the art’s statement, they naturally marry the business’s g... See more

I told someone recently I was looking for love who responded “in this economy?" I feel pathetic admitting this, someone else texted me, but I want a boyfriend. When I scroll through TikTok, skinny women wearing sweatbands dole out romantic advice: if he wanted to he would, no sex until the third date, how to get him to commit, red flags, green flag... See more

We are deeply into sex, but at the same time, deeply at odds with it, often misunderstanding our own urges, needs, and desires. We judge our sexual longings, we curtail our desires, and we cut ourselves off from all that it affords us. We convince ourselves that we just don’t need it or want it. This is a problem that speaks to an unhappiness at ou

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Increasingly, consumers (Gen Z’s especially) are seemingly ditching Bumble, Hinge, and Tinder in favor of apps that better cater to their preferences and behaviors. In the last 18 months or so, a new paradigm of dating apps has emerged, many of which draw upon growing behaviors around gaming, live and short-form video (Curtn, Lolly, Snack, Filter O... See more

Which brings me to my next point: the incentive should always be meeting in real life. Matching, exchanging numbers, texting is great, but the end goal of the app should push the meet. It’s strange that apps haven’t done this.

The seeds of intimacy are time and repetition. We choose each other again and again, and so create a community of two.

2. Focus on having a good time. The “conversion” shouldn’t be a match, it should be having a fun night out.