P.S

In 2024, everyone is yearning – but what for?

The more people who buy a product, the further the product’s message spreads, the more money the company makes, the more they can invest in their projects. It's a virtuous cycle of creation and consumption. By making scale—the number of people who use or see the creation—an explicit part of the art’s statement, they naturally marry the business’s... See more

Evan Armstrong • The Art of Scaling Taste

making scale the process not the work

these days, the art of hanging out seems to be waning in cities.

Allie Conti • We Really Should Hang Out More Often

Increasingly, consumers (Gen Z’s especially) are seemingly ditching Bumble, Hinge, and Tinder in favor of apps that better cater to their preferences and behaviors. In the last 18 months or so, a new paradigm of dating apps has emerged, many of which draw upon growing behaviors around gaming, live and short-form video (Curtn, Lolly, Snack, Filter... See more

Jay Drain Jr • Consumer Social is Eating the World

shift away from looks-based — optimising for FEELINGS

2. Focus on having a good time. The “conversion” shouldn’t be a match, it should be having a fun night out.

David Titarenco • RFC: Let’s Disrupt Dating Apps

less outcome, more process - a new way of dating? is this potentially linked to exploration?

Potential link to timeline decline

Like girls, boys openly express their desire for genuine connections with others, including with boys. They reveal the human capacity for mutual understanding, care, and empathy and demonstrate remarkably astute abilities to read the human world. Yet as they reach middle to late adolescence and as expectations of manhood intensify, they begin to... See more

changing face of masculinity

I told someone recently I was looking for love who responded “in this economy?" I feel pathetic admitting this, someone else texted me, but I want a boyfriend. When I scroll through TikTok, skinny women wearing sweatbands dole out romantic advice: if he wanted to he would, no sex until the third date, how to get him to commit, red flags, green... See more

The seeds of intimacy are time and repetition. We choose each other again and again, and so create a community of two.

Esther Perel • Mating in Captivity

We are deeply into sex, but at the same time, deeply at odds with it, often misunderstanding our own urges, needs, and desires. We judge our sexual longings, we curtail our desires, and we cut ourselves off from all that it affords us. We convince ourselves that we just don’t need it or want it. This is a problem that speaks to an unhappiness at