Reminder: Web3 is about ownership, not decentralization.
Decentralization is a requirement only for the legitimacy of infrastructure enabling internet-native, programmable asset ownership.
This infra uniquely enables ownership as a keystone of UX, at internet scale.
In a world where the amount of things you can speculate on is ever increasing - it’s more efficient to find the next airdrop than contribute meaningfully to a single project.
The result is a depleted treasury and lots of speculators, with no resulting impact on retention/growth.
As consumers have an opportunity to own a part of everything they enjoy - from a Substack subscription to their favorite beverage - the plumbing of marketing and sales is transformed by a new form of p2p spread.
It’s also more authentic to help sell what you genuinely love.