Back in May, Ted Gioia wrote about the wave of corporations and celebrities joining Substack. Longtime internet readers will note the clear echo of 2000s blog triumphalism and/or 2010s Twitter energy, which is to say: enjoy it while it lasts.
Rory Sutherland, vice chairman of the Ogilvy advertising agency, famously told a story about an office building where people complained that an elevator took too long to arrive. Instead of spending $1 million to make the elevators 5 percent faster, they solved the problem by spending around $100 to add mirrors so people could look at themselves whi... See more