one better
Marketing in the AI era is a game of extremes.
Average no longer cuts it. Only two types of marketers will thrive:
- Standout Creatives who craft unforgettable creative.
- Engineer-led Marketers who leverage AI to personalize and scale like never before.
Why? Software is multiplying, but distribution is shrinking. Attention is scarce, and generic is... See more
Average no longer cuts it. Only two types of marketers will thrive:
- Standout Creatives who craft unforgettable creative.
- Engineer-led Marketers who leverage AI to personalize and scale like never before.
Why? Software is multiplying, but distribution is shrinking. Attention is scarce, and generic is... See more
one of the most important creative principles: Hold the smallest detail to the highest standard.
Greg Hoffman • Emotion By Design: Creative Leadership Lessons from a Life at Nike
Graphic designer and painter Paula Scher on how to make something great: "Less is more and more is more. It's the middle that's not a good place."
Things will appear simple or easily replicable on the surface.
You’ll hear people say:
“Anyone could’ve made that with ChatGPT.”
But the more and better access everyone has to tools, the clearer it becomes that the final bottleneck to great work is not knowledge or information. Heck it’s not even intelligence—it’s that elusive, intangible, sublime
... See moreGood design is opinionated
AI handles the ordinary, we bring the extraordinary