On Writing

this actually makes me feel better about the last decade of my life. 

People are inspired by words, but transformed through experience.

a tiny book introduces an idea, that inspires (and invites) an experience.

The best anti Anthony Robbins inspirational advice for authors, creators and perpetual procrastinators like me. (and probably you, too)

Useful and true - and yet, incomplete with respect to how many non fiction authors actually make a living. A book is a bridge. It should invite -

or inspire an experience with the actual work we do in the world. People are inspired by words -

but transformed through experiences. Begin with the end experience in mind (what you offer a super small subset of readers who want to immerse themselves more deeply in your expertise - and the book “profits” themselves - became largely a secondary concern)