On Writing

Someone deserves a raise :). (image via Ros Barber/Substack)

a tiny book introduces an idea, that inspires (and invites) an experience.

Writing a book won’t make you rich. For non fiction authors writing for business - a book should be a bridge, between your words….and your work in the world. Offering an end experience - an opportunity for your ideal audience or quintessential client to immerse themselves more deeply in your work in the world - this is really the only monetization strategy most authors and entrepreneurs ought to care about in 2024 - and beyond.

People are inspired by words, but transformed through experience.

I think, after doing far too many free 30 minute "crash consults" with real world entrepreneurs who are convinced that writing a book is on their 2024 bingo card - & aren't a big fan, it seems, of taking advice - I'm doing a 180 degree pivot on what I'm writing about as well. Wish me luck.

this actually makes me feel better about the last decade of my life.