on doing work that matters
If everyone is busy making everything,
how can anyone perfect anything?
We start to confuse convenience with joy.
Abundance with choice.
Designing something requires focus.
The first thing we ask is:
What do we want people to feel?
Delight.
Surprise.
Love.
Connection.
Then we begin to craft around our intention.
It takes time.
There are a thousand no’s for ever... See more
how can anyone perfect anything?
We start to confuse convenience with joy.
Abundance with choice.
Designing something requires focus.
The first thing we ask is:
What do we want people to feel?
Delight.
Surprise.
Love.
Connection.
Then we begin to craft around our intention.
It takes time.
There are a thousand no’s for ever... See more
Apple, “Intention” | Insights and Inspiration from 50+ Great Examples

The antidote to envy is one's own work. Always one's own work. Not the thinking about it. Not the assessing of it. But the doing of it… [T]he work itself. It drives the spooks away.
-Bonnie Friedman
when you build a thing you cannot merely build that thing in isolation, but must also repair the world around it, and within it, so that the larger world at that one place becomes more coherent, and more whole; and the thing which you make takes its place in the web of nature, as you make it.
Christopher Alexander • A Pattern Language: Towns, Buildings, Construction (Center for Environmental Structure Series)
Whatever you now find weird, ugly, uncomfortable and nasty about a new medium will surely become its signature. CD distortion, the jitteriness of digital video, the crap sound of 8-bit – all these will be cherished and emulated as soon as they can be avoided.... See more
It’s the sound of failure: so much of modern art is the sound of things going out of cont
Brian Eno • The sound of failure
Building isn’t easy, or we’d already be doing all this. We need to demand more of our political leaders, of our CEOs, our entrepreneurs, our investors. We need to demand more of our culture, of our society. And we need to demand more from one another. We’re all necessary, and we can all contribute, to building.
Every step of the way, to everyone aro... See more
Every step of the way, to everyone aro... See more
Marc Andreessen • It’s Time to Build | Andreessen Horowitz
☙ craft ❧
Elena • 7 cards