On Curation

Human curation might reemerge...

The internet is overflowing with content, making the search for specific topics (especially niche or less popular ones) a daunting task.

This challenge isn't new—it dates back decades. Initially, we turned to trusted human curators for guidance, with platforms like fark.com serving as go-to sources for discovering wo... See more

In a word, we’ve struggled for two years to find someone with taste—with an eye for what stands the chance of being interesting, entertaining, or useful to an audience. 

We’re not alone. I’ve talked to authors, podcasters, documentarians, late-night TV writers, YouTubers and TikTokers, and they all share this problem. Most of these creators are

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I’ve been thinking about the enduring, perhaps increasing currency of personal recommendations (practically artisanal craft now if you think about it!) as well as the value of connoisseurship and curation in a culture where unthinking automation has left us feeling drowned in a deluge of content.

I suspect that’s the core appeal of all the influenc... See more

Curators filter signal from noise in an increasingly noisy world. As the barriers to being a creator decrease, the internet gets even noisier and the need for credible curators increases. Algorithms will continue to play a role in aggregation, indexing, and personalization. But the best curation requires a human touch. You’re more likely to have an... See more

What we have long called the creator economy is evolving to become more of a “meaning economy,” where the creators and brands and experiences that engage us will do so through story, craft, and a deeper and more sophisticated sense of meaning. The creator economy was ultimately driven by content (enabled by ubiquitous access to content creation and... See more