On creating (+sharing) really good content
Better to know you’re bad for a season than pretend you’re good for a lifetime. You're not struggling from imposter syndrome. You're a student and pretending to be a teacher. No students say they feel like frauds for trying to learn.You're a fraud when you get up to teach the class and you've never done it.
-Alex Hormozi
Constantly ask yourself: Does the person reading this know what the heck I’m talking about?
This is the most common thing I say, possibly ever, but definitely when reviewing people’s blog posts.
This is the most common thing I say, possibly ever, but definitely when reviewing people’s blog posts.
Alex • I Give You Feedback on Your Blog Post Draft but You Don't Send It to Me
Either expand the acronym the first time you use it, or simply remove it entirely? Can you just explain the concept, rather than using the shorthand or jargon for it?
You don’t have to say “cached”, you can say “saved for later”. You don’t have to say “powered by machine learning”, you can just say “please buy it i’m begging u we rly need a win”.
... See moreThe title should represent the post as much as possible. It should prepare the reader emotionally for the clown carnival ride you are about to take them on.
It should be the opposite of clickbait.
It should be the opposite of clickbait.
Alex • I Give You Feedback on Your Blog Post Draft but You Don't Send It to Me
It's time we reframed this work to see it more clearly. We're not creating content. We're developing IP. We are not an experts. We are investigators.
Jay Acunzo • A Prompt from John Mulaney: How to Come Up with Better Ideas for Content in Less Time
You can cut out so much by simply realising “actually, the reader doesn’t care about that.” Simply delete it, and the post loses nothing, so the overall quality goes up. That’s just economics.