on community

The Art of Hosting Good Conversations Online

Reliability is what makes a community

Without spaces that cultivate belonging and a shared sense of purpose, why do we expect anything other than high rates of loneliness, polarization, and attacks on our Capital building?

Instead, good communities like this are decentralized networks of many micro-communities, where there are a few superconnectors that form the fast, efficient “backbone” interconnect of the larger community.

Your customers are going to join your community because of benefits, not belonging. Belonging comes after someone has been a part of a community and formed relationships. What’s going to get them in the door in the first place is a clear understanding of how the community will help them solve a problem or achieve a goal.