on community

Your customers are going to join your community because of benefits, not belonging. Belonging comes after someone has been a part of a community and formed relationships. What’s going to get them in the door in the first place is a clear understanding of how the community will help them solve a problem or achieve a goal.

Instead, good communities like this are decentralized networks of many micro-communities, where there are a few superconnectors that form the fast, efficient “backbone” interconnect of the larger community.

The Art of Hosting Good Conversations Online

Without spaces that cultivate belonging and a shared sense of purpose, why do we expect anything other than high rates of loneliness, polarization, and attacks on our Capital building?

Reliability is what makes a community