on building things

Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.

Anna Wintour’s biography turned into maxims:

1. Hire talented people as found, not as needed.

2. Taste is as rare as a unicorn.

3.Your employees should describe you as “easy to understand.”

4.Pretend to be completely in control and people will assume that you are.

5.Have a sharp eye for the weaknesses of others.

6.Combine ruthless efficiency with hyp... See more

My job is not to think about what exists but rather what I want that does not yet exist.

How do you get from starting small to doing something great? By making successive versions. Great things are almost always made in successive versions. You start with something small and evolve it, and the final version is both cleverer and more ambitious than anything you could have planned.

Your success here will depend entirely on how successfully you can tell stories, and how successfully other people can repeat those stories, both to themselves and others.Your North Star here has to be: are other people retelling this story successfully?Port cities around the world are more similar to each other than they are to their inland counte... See more