on building things

Your success here will depend entirely on how successfully you can tell stories, and how successfully other people can repeat those stories, both to themselves and others.Your North Star here has to be: are other people retelling this story successfully?Port cities around the world are more similar to each other than they are to their inland counte... See more

It’s not enough to tell one good story; you have to create an entire world that people can step into, familiarize themselves with, and spend time getting to know. Initially you’ll have to walk them around and show them what’s in your world, but your goal is to familiarize them with your world sufficiently, and motivate them to participate, to the p... See more

My job is not to think about what exists but rather what I want that does not yet exist.

Anna Wintour’s biography turned into maxims:

1. Hire talented people as found, not as needed.

2. Taste is as rare as a unicorn.

3.Your employees should describe you as “easy to understand.”

4.Pretend to be completely in control and people will assume that you are.

5.Have a sharp eye for the weaknesses of others.

6.Combine ruthless efficiency with hyp... See more

How do you get from starting small to doing something great? By making successive versions. Great things are almost always made in successive versions. You start with something small and evolve it, and the final version is both cleverer and more ambitious than anything you could have planned.