On building of All Trades

Mihika likens the role of a 0-to-1 team within a large company to that of Hestia in Greek mythology, who is the “keeper of the hearth.” It is Hestia’s job to always keep the hearth burning, even while other gods go out on separate quests. This means always keeping the 0-to-1 project alive and helping it spread to others, mostly through setting... See more

Lenny Rachitsky • Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product at Figma)

There’s no competition for cookbooks on making food out of soccer balls and hockey pucks.

There’s no competition for software that charges you to find out the temperature on Mars.

There’s no competition for a service that counts how many pairs of shoes you own.

In fact, in every market that’s worth entering, there’s competition. That’s what you’re... See more

No competition

How can I maintain my creativity, optimism, intellectual vitality, and sense of agency in the face of the stress that comes from building a company and the endless forces luring towards conformity?

We start raw, then our hearts and minds get boiled by constraints, pressure, feedback, and challenges. How do we keep our head up and maintain our... See more

sari azout • My Favorite Questions

I started this company in one of the recessions and had seen suppliers and customers go to the wall in droves. To me, getting more customers and more orders meant safety and security.

To the people who worked for me, growth meant change.

6 Ways I Sabotaged My Own Startup’s Culture

Growth is change — communicate often.

Hiring too many people—slows everything down and makes it much harder for you to react and change. You are almost certainly setting yourself up for layoffs in the future, even if you are successful , because you probably won’t accurately allocate the hiring among functions for what you will really need as your business grows.

Fictive Kin • Pmarchive · How much funding is too little? Too much?

"Today’s “best practices” lead to dead ends; the best paths are new and untried."

Peter Thiel • Zero to One: Notes on Startups, or How to Build the Future

Ascending the ladder of success often requires a courageous leap into the unknown. Confronting fears head-on is paramount to overcoming obstacles and achieving ambitious goals. Business is a dynamic landscape, and the ability to pivot swiftly is essential for staying ahead. Embracing change and adapting to new challenges can transform setbacks into