On building of All Trades

You can either build your dream, or help someone build theirs.

The lack of a clear direction is a major roadblock for purpose-driven brand owners. 

We find they are often wearing so many hats it’s hard to focus. 

One moment you’re the product creator. 

The next you’re the CEO. 

Then you’re writing emails. 

Next, you’re launching Facebook ads.

All the while you’re trying to keep track of critical metrics that... See more

Maximum leverage is the result of commitment, of daily persistence, of gradual and insane and apparently useless effort over time.

Creators who last focus on the process, on the joy of creation, and on the impact they make along the way. Success is not measured solely by financial metrics or external validation, it’s measured by the lives they touch, the problems they solve, and the legacy they leave behind.

Given the pace we are working at, we look foremost for flexibility and initiative. The ability to build constructively in a limited-resource environment (potentially having to wear several hats) is the most important to us.

Generalists, with their diverse skills, adaptability, and ethical awareness, are at the vanguard of this new epoch. They aren’t just visionaries but also implementers, merging AI-generated efficiency with human creativity and ethical discernment.

Know what you want to stand out for, how you’re different, what you can do that no one else can that can’t be captured by an algorithm or simple market signals, at least not yet. 

There’s a market for almost everything. 

The most valuable things will always be the ones that are hardest to price.

When a company actually wants the opinions of those who work there, there are far more effective ways to have a productive conversation around the insights and desires that we each bring to the organization. Asynchronous and structured, these interactions are vital sources of connection and wisdom.