On building of All Trades
I wish when I was at my previous startups I had focused more on building and less on winning. Sure, I may not have done exactly what I had thought I wanted, but finding ways to love the process would’ve allowed for better outcomes anyway. What we want is such an abstract idea, built on a foundation of shifting sand, that it is pointless to try to... See more
Evan Armstrong • The Futility of Utility
You can either build your dream, or help someone build theirs.
100 Simple Truths
The lack of a clear direction is a major roadblock for purpose-driven brand owners.
We find they are often wearing so many hats it’s hard to focus.
One moment you’re the product creator.
The next you’re the CEO.
Then you’re writing emails.
Next, you’re launching Facebook ads.
All the while you’re trying to keep track of critical metrics that... See more
We find they are often wearing so many hats it’s hard to focus.
One moment you’re the product creator.
The next you’re the CEO.
Then you’re writing emails.
Next, you’re launching Facebook ads.
All the while you’re trying to keep track of critical metrics that... See more
Superhuman
“simplification allows you to wear your favorite hats more often and provides all-new clarity for you and your team.” - FGP, Andrej Morgan
So much of building something new is showing others that their problem deserves to be solved, that they should be seen for who they are and what they want to be. Generalists deserve better.
Self-discovery is all about diving deep and uncovering who you are and what you truly want from life. It’s about finding the principles, passions, and goals that are uniquely rewarding and fulfilling to you.
The aim is not to change into someone else, but to become more of who you already are. To chart a course that is genuinely yours, that brings
... See morethe power of imagination and optimism is an amazing and essential part of innovation. But over the years, we’ve become so enamored with the unicorn valuation as the goal, that we started valuing the wrong things and overlooking the fundamental physics of business.
Where does VC go from here?
I'm really inspired by also how they were really quiet for a really long time at the beginning. They were not trying to become the next new success story on the pages of every paper. They were much more just like, "We're just going to prove through the quality of our output over time that we are doing something interesting, and weird, and... See more
Camille Ricketts: Former Head of Marketing at Notion
"Today’s “best practices” lead to dead ends; the best paths are new and untried."
Peter Thiel • Zero to One: Notes on Startups, or How to Build the Future
People don't care what you can do, they care about what you can do for them.