On building of All Trades

Here’s the bright side of groupthink: It enables the dissenters to quietly break apart in their own direction with little competition and free of nosy onlookers.

Progress is not automatic or inevitable. It depends on choice and effort. It is up to us.

Progress is not automatically good. It must be steered. Progress always creates new problems, and they don’t get solved automatically. Solving them requires active focus and effort, and this is a part of progress, too.

in my role as a more traditional COO (which I also thoroughly enjoyed) I was touching on a large number of parts within Buffer. It also created a certain level of pressure, one that Joel described very well in this post. I felt the urge to try and “keep everything together” and within an arm’s reach so everything would go according to plan.

With thi... See more

"Hi, would you rather work with a company that's owned by some private equity schmuck, or a company where some of the prosperity you helped me generate gets reinvested in you and your community?" It's a competitive advantage to do the right thing. So I feel like that we're going to have a new wave of founders who take that seriously, who are going ... See more

We are in an age of noise.

The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.

Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more

The median bootstrapped B2B SaaS company currently spends around 90% of its annual recurring revenue on costs—25% on go-to-market strategy and execution, 24% on research and development, 15% on administrative and miscellaneous expenses, 13% on website hosting and implementation, and 10% on customer retention. Each of these categories of cost is now... See more

Earn people’s trust, again and again

In a world of factory farmed unicorns that boom, bust, and let their customers down in the process, we have to show that we are committed to sustainability and longevity.

There’s no competition for cookbooks on making food out of soccer balls and hockey pucks.

There’s no competition for software that charges you to find out the temperature on Mars.

There’s no competition for a service that counts how many pairs of shoes you own.

In fact, in every market that’s worth entering, there’s competition. That’s what you’re loo... See more