On building of All Trades
There’s a lot of emotional overheard that comes with building a company whose essence is hard to put into words.
sari azout • 2023 End of Year Letter
The thing about smart people is that they tend to think that if they think really hard about something, they might figure it out, when the truth is, in strategy (and life in general), there is never one right answer.... See more
Strategy requires making choices about a future that is not yet known. I’m one of those people that tends to over-intellectualize
Sari Azout • Both are true

Generalists are force multipliers.
You have to build your culture like the product.
Build Your Culture Like a Product — Lessons from Asana’s Head of People
I'm really inspired by also how they were really quiet for a really long time at the beginning. They were not trying to become the next new success story on the pages of every paper. They were much more just like, "We're just going to prove through the quality of our output over time that we are doing something interesting, and weird, and... See more
Camille Ricketts: Former Head of Marketing at Notion
Mihika likens the role of a 0-to-1 team within a large company to that of Hestia in Greek mythology, who is the “keeper of the hearth.” It is Hestia’s job to always keep the hearth burning, even while other gods go out on separate quests. This means always keeping the 0-to-1 project alive and helping it spread to others, mostly through setting... See more
Lenny Rachitsky • Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product at Figma)
There’s no competition for cookbooks on making food out of soccer balls and hockey pucks.
There’s no competition for software that charges you to find out the temperature on Mars.
There’s no competition for a service that counts how many pairs of shoes you own.
In fact, in every market that’s worth entering, there’s competition. That’s what you’re... See more
There’s no competition for software that charges you to find out the temperature on Mars.
There’s no competition for a service that counts how many pairs of shoes you own.
In fact, in every market that’s worth entering, there’s competition. That’s what you’re... See more
