On building of All Trades

With more remote and hybrid work, I think we probably have to be more thoughtful about creating connections — to new people and new ideas. I don’t think it means we can’t do it, but perhaps we can’t rely on water-cooler or photocopier serendipity to the extent we might have in the past.

Perhaps we can use tactics like the “Monday Notes” NASA... See more

A company is built on details, not frameworks. It is all the little things, the small touches of craft and culture, that determines that long-term success of an organization. A solo founder will be able to build a small product that is a manifestation of their taste. And, if it turns out that the opportunity is huge, they should probably hire... See more

Learning to thrive in a resilient culture is essential. Being indoctrinated into a rigid and fragile mindset is not.

"Hi, would you rather work with a company that's owned by some private equity schmuck, or a company where some of the prosperity you helped me generate gets reinvested in you and your community?" It's a competitive advantage to do the right thing. So I feel like that we're going to have a new wave of founders who take that seriously, who are going... See more

By casting a wide net, I learned that I have very little ability to predict how useful a call will be in advance. There is relevance, when work is closely related to something you’re working on, and usefulness, when work advances something you’re working on. Relevance is easier to predict, but it’s not a very good proxy for usefulness, which is a... See more

Another emotion I picked up in myself and in others is what feels like we’re floating in space a bit. Since the change is so fundamental and a lot of things aren’t figured out, it’s quite hard to navigate yourself within Buffer currently, since nothing feels “fixed” and ever changing these last few months.

I do get the sense that this is somewhat... See more

The problem you solve for customers is increasingly one they can’t even articulate for themselves . The ones that are easy to understand have already been built and funded over the last 20 years. Building something of true excellence will require a hungrier engagement with the world

The thing about smart people is that they tend to think that if they think really hard about something, they might figure it out, when the truth is, in strategy (and life in general), there is never one right answer.

Strategy requires making choices about a future that is not yet known. I’m one of those people that tends to over-intellectualize

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As an extension of this “don’t hire until it hurts” philosophy, Foster notes that Zapier was very hesitant in the early days to bring on anyone with management experience (even though the founding trio themselves didn’t have any). “Our first people managers were just me, my co-founders, and early employees that we promoted into those roles. We were... See more