O - Facebook Ads

Remember: the Facebook algorithm is incredibly smart, but it is also incredibly stupid.

Do not carelessly boost posts. Boosting a post creates an ad out of an organic post, and that ad is now judged by advertising policies — not the loose standards for organic posts.

Facebook does not like get-rich-quick schemes, and anything helping someone increase their income is risking that classification.

Idea #1 — Facebook primarily is a social platform, not a selling platform.

Idea #5 — Understand the three Facebook advertising roles.

Idea #2 — Understanding the nuances of Facebook audiences is critically important.

As Facebook advertisers, part of our job is understanding the human element and creating ads that drive people to take action. But a massive part of our job is working with the algorithm.

Idea #4 — Take compliance very seriously.

Facebook wants to give advertisers results, but they also jealously guard their users’ experience.