O - Facebook Ads

I believe that Facebook wants advertisers to win. As long as you provide a good experience to users, Facebook wants you to get positive results so that you continue to spend money with them.

Facebook does not like get-rich-quick schemes, and anything helping someone increase their income is risking that classification.

take Facebook compliance very, very seriously.

Idea #3 — Speak to, and pre-quality, ideal prospects.

Remember: the Facebook algorithm is incredibly smart, but it is also incredibly stupid.

As Facebook advertisers, part of our job is understanding the human element and creating ads that drive people to take action. But a massive part of our job is working with the algorithm.

Idea #4 — Take compliance very seriously.

Do not carelessly boost posts. Boosting a post creates an ad out of an organic post, and that ad is now judged by advertising policies — not the loose standards for organic posts.

Idea #6 — High-quality ideas and messaging are the most powerful tools in your toolbox.

Idea #2 — Understanding the nuances of Facebook audiences is critically important.