O - Facebook Ads
I believe that Facebook wants advertisers to win. As long as you provide a good experience to users, Facebook wants you to get positive results so that you continue to spend money with them.
Whoa, easy there tiger! – The Modern Marketing System
Facebook also gets data by analyzing the copy in your ad, the images or videos in your ad, and even the content on your landing page.
Whoa, easy there tiger! – The Modern Marketing System
Audeince
Important: Be aware that advertising policies also apply to an ad’s landing page.
Whoa, easy there tiger! – The Modern Marketing System
Idea #3 — Speak to, and pre-quality, ideal prospects.
Whoa, easy there tiger! – The Modern Marketing System
Do not carelessly boost posts. Boosting a post creates an ad out of an organic post, and that ad is now judged by advertising policies — not the loose standards for organic posts.
Whoa, easy there tiger! – The Modern Marketing System
Caution
Idea #4 — Take compliance very seriously.
Whoa, easy there tiger! – The Modern Marketing System
Uber sells us time.
The reason all this infrastructure matters in an app environment is because it's just seamless, there's less friction.
The number one emerging thing in society in value is time...
people value time over everything..
which is why convenience and lack of friction win. - Gary Vee
take Facebook compliance very, very seriously.
Whoa, easy there tiger! – The Modern Marketing System
Idea #1 — Facebook primarily is a social platform, not a selling platform.