O - Facebook Ads

Idea #3 — Speak to, and pre-quality, ideal prospects.

As Facebook advertisers, part of our job is understanding the human element and creating ads that drive people to take action. But a massive part of our job is working with the algorithm.

Idea #5 — Understand the three Facebook advertising roles.

Idea #1 — Facebook primarily is a social platform, not a selling platform.

Facebook also gets data by analyzing the copy in your ad, the images or videos in your ad, and even the content on your landing page.

Facebook does not like get-rich-quick schemes, and anything helping someone increase their income is risking that classification.

Idea #6 — High-quality ideas and messaging are the most powerful tools in your toolbox.

Important: Be aware that advertising policies also apply to an ad’s landing page.

Facebook wants to give advertisers results, but they also jealously guard their users’ experience.