O - Facebook Ads
Facebook wants to give advertisers results, but they also jealously guard their users’ experience.
Whoa, easy there tiger! – The Modern Marketing System
Idea #2 — Understanding the nuances of Facebook audiences is critically important.
Whoa, easy there tiger! – The Modern Marketing System
Shawn Twin
Do not carelessly boost posts. Boosting a post creates an ad out of an organic post, and that ad is now judged by advertising policies — not the loose standards for organic posts.
Whoa, easy there tiger! – The Modern Marketing System
Caution
Idea #5 — Understand the three Facebook advertising roles.
Whoa, easy there tiger! – The Modern Marketing System
Uber sells us time.
The reason all this infrastructure matters in an app environment is because it's just seamless, there's less friction.
The number one emerging thing in society in value is time...
people value time over everything..
which is why convenience and lack of friction win. - Gary Vee
Idea #3 — Speak to, and pre-quality, ideal prospects.
Whoa, easy there tiger! – The Modern Marketing System
Idea #1 — Facebook primarily is a social platform, not a selling platform.
Whoa, easy there tiger! – The Modern Marketing System
Important: Be aware that advertising policies also apply to an ad’s landing page.
Whoa, easy there tiger! – The Modern Marketing System
I believe that Facebook wants advertisers to win. As long as you provide a good experience to users, Facebook wants you to get positive results so that you continue to spend money with them.