O - Facebook Ads

Important: Be aware that advertising policies also apply to an ad’s landing page.

Idea #3 — Speak to, and pre-quality, ideal prospects.

Facebook also gets data by analyzing the copy in your ad, the images or videos in your ad, and even the content on your landing page.

Idea #6 — High-quality ideas and messaging are the most powerful tools in your toolbox.

Facebook does not like get-rich-quick schemes, and anything helping someone increase their income is risking that classification.

As Facebook advertisers, part of our job is understanding the human element and creating ads that drive people to take action. But a massive part of our job is working with the algorithm.

Do not carelessly boost posts. Boosting a post creates an ad out of an organic post, and that ad is now judged by advertising policies — not the loose standards for organic posts.

Idea #2 — Understanding the nuances of Facebook audiences is critically important.

Idea #4 — Take compliance very seriously.