nothing is objective

Changing a culture is a major undertaking, and a data culture is no exception. But thinking of these issues as cultural in the first place can help to open the imagination

despite the undeniably consistent picture that we see across studies of scientific data collection, the desire to remove the human from the data in order to enhance objectivity remains very strong. Invariably, it seems like the ethical move.

The problem: When cultures come into contact, they experience conflicts over meanings. Other peoples do things differently; their beliefs seem obviously wrong to us. But they think our beliefs and practices are wrong. How do we know ours are right? The solution: The systematic mode tries to solve this problem by creating unarguable foundations, to

It teaches them that data is created, not found; and that creating it well demands humanity, rather than objectivity