Mundo da Newsletter
Tudo sobre Newsletters
Mundo da Newsletter
Alerts
Alerts are shorter newsletters designed to let readers know when a new, specific type of content is published. Breaking news alerts from newsrooms about can’t-miss big stories are the most common.
Alerts are shorter newsletters designed to let readers know when a new, specific type of content is published. Breaking news alerts from newsrooms about can’t-miss big stories are the most common.
Dan Oshinsky • Article
Value Newsletter (VNL)
Newsletters are sent manually as broadcasts (although they can be automated within a sequence, but for most people, sticking to broadcasts is the best option and simplest to implement).
The newsletter is a vehicle through which we provide ongoing value.
A VNL has no endpoint. Its value creation effects are constant and... See more
Newsletters are sent manually as broadcasts (although they can be automated within a sequence, but for most people, sticking to broadcasts is the best option and simplest to implement).
The newsletter is a vehicle through which we provide ongoing value.
A VNL has no endpoint. Its value creation effects are constant and... See more
Traffic-driving newsletters
A decade ago, most newsletters in the news world were built around the idea of driving traffic. When I asked colleagues why they wanted to launch a newsletter, they often said, “I want more traffic to my stories, so I thought a newsletter could help,” as though I had a million readers in my back pocket who were just... See more
A decade ago, most newsletters in the news world were built around the idea of driving traffic. When I asked colleagues why they wanted to launch a newsletter, they often said, “I want more traffic to my stories, so I thought a newsletter could help,” as though I had a million readers in my back pocket who were just... See more
Dan Oshinsky • Article
With each type of email, consider what metrics you want to use to measure success. For a Traffic-driving newsletter, you’ll probably track clicks or time on site after someone clicks. For Destination newsletters, clicks aren’t as relevant, so you may want to look at reader feedback or surveys to understand what’s working. If you only use one... See more
Dan Oshinsky • Article
The deeper you dive into the email world, the more you realize there aren’t just a few types of emails you can send. Best-in-class organizations and operators might send up to eight different categories of emails, each with a specific purpose in mind:
- Traffic-driving newsletters
- Destination newsletters
- Alerts
- Courses
- Pop-up newsletters
- Transactional
Dan Oshinsky • Article
Destination newsletters
These newsletters don’t try to get readers to click out — they want to keep readers in the inbox. Most of the content is provided right there as you scroll through the email. While a Destination newsletter may include a few external links, the newsletter itself is the destination.
When I think about Destination newsletters, I... See more
These newsletters don’t try to get readers to click out — they want to keep readers in the inbox. Most of the content is provided right there as you scroll through the email. While a Destination newsletter may include a few external links, the newsletter itself is the destination.
When I think about Destination newsletters, I... See more
Dan Oshinsky • Article
Lesson One : Newsletters will become like social networks.
ICYMI newsletter creator Lia Haberman has a hot take to start us off: She thinks newsletters will become more like social in 2025. (Just... without the trolls, bots, and flame wars.)
“By 2025, I think we'll see newsletters transition into being more like social networks. It’s going to be a... See more
ICYMI newsletter creator Lia Haberman has a hot take to start us off: She thinks newsletters will become more like social in 2025. (Just... without the trolls, bots, and flame wars.)
“By 2025, I think we'll see newsletters transition into being more like social networks. It’s going to be a... See more