Mundo da Newsletter

Courses

Courses are newsletters that teach readers a new skill, habit, or lesson. But unlike most newsletters, which might go out every day, every week, or every month, Courses have two unique features:

1. They’re automated, so if you sign up today, tomorrow, or a year from now, you’ll get the full series of emails. (Courses are built a lot like a

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Destination newsletters

These newsletters don’t try to get readers to click out — they want to keep readers in the inbox. Most of the content is provided right there as you scroll through the email. While a Destination newsletter may include a few external links, the newsletter itself is the destination.

When I think about Destination newsletters, I... See more

In the runup to Covid, and certainly ever since, you could summarize the meta with one word: email. Email is the one distribution pipeline that isn’t owned by some mega-corporation. It gave publishers a direct method by which to communicate with users.

The deeper you dive into the email world, the more you realize there aren’t just a few types of emails you can send. Best-in-class organizations and operators might send up to eight different categories of emails, each with a specific purpose in mind:

1. Traffic-driving newsletters


2. Destination newsletters


3. Alerts


4. Courses


5. Pop-up newsletters


6. Transactional

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Traffic-driving newsletters

A decade ago, most newsletters in the news world were built around the idea of driving traffic. When I asked colleagues why they wanted to launch a newsletter, they often said, “I want more traffic to my stories, so I thought a newsletter could help,” as though I had a million readers in my back pocket who were just... See more

Marketing emails

Finally, there are Marketing emails. These are explicitly designed to sell something or promote something.