Newsletter World
All things Newsletter
Newsletter World
Alerts
Alerts are shorter newsletters designed to let readers know when a new, specific type of content is published. Breaking news alerts from newsrooms about can’t-miss big stories are the most common.
Alerts are shorter newsletters designed to let readers know when a new, specific type of content is published. Breaking news alerts from newsrooms about can’t-miss big stories are the most common.
Dan Oshinsky • Article
Destination newsletters
These newsletters don’t try to get readers to click out — they want to keep readers in the inbox. Most of the content is provided right there as you scroll through the email. While a Destination newsletter may include a few external links, the newsletter itself is the destination.
When I think about Destination newsletters, I... See more
These newsletters don’t try to get readers to click out — they want to keep readers in the inbox. Most of the content is provided right there as you scroll through the email. While a Destination newsletter may include a few external links, the newsletter itself is the destination.
When I think about Destination newsletters, I... See more
Article
In the runup to Covid, and certainly ever since, you could summarize the meta with one word: email. Email is the one distribution pipeline that isn’t owned by some mega-corporation. It gave publishers a direct method by which to communicate with users.
AI Is Breaking Media. Here’s How Publishers Can Survive.
Everyone” doesn’t have a newsletter already, even though that’s how it feels. (Truly hilarious from the vantage point of 2024.) It’s ok to do things your own way. Consistency matters and will buy you a lot of freedom to deviate when you feel like it. You should not only ignore the most common advice you get — to sell banner ads or sponsorships, to
... See moreThe deeper you dive into the email world, the more you realize there aren’t just a few types of emails you can send. Best-in-class organizations and operators might send up to eight different categories of emails, each with a specific purpose in mind:
- Traffic-driving newsletters
- Destination newsletters
- Alerts
- Courses
- Pop-up newsletters
- Transactional emai
Link
Lesson One : Newsletters will become like social networks.
ICYMI newsletter creator Lia Haberman has a hot take to start us off: She thinks newsletters will become more like social in 2025. (Just... without the trolls, bots, and flame wars.)
“By 2025, I think we'll see newsletters transition into being more like social networks. It’s going to be a r... See more
ICYMI newsletter creator Lia Haberman has a hot take to start us off: She thinks newsletters will become more like social in 2025. (Just... without the trolls, bots, and flame wars.)
“By 2025, I think we'll see newsletters transition into being more like social networks. It’s going to be a r... See more
Caroline Forsey • 5 Marketing Experts Predict The Top Trends We'll See in 2025
Traffic-driving newsletters
A decade ago, most newsletters in the news world were built around the idea of driving traffic. When I asked colleagues why they wanted to launch a newsletter, they often said, “I want more traffic to my stories, so I thought a newsletter could help,” as though I had a million readers in my back pocket who were just itch... See more
A decade ago, most newsletters in the news world were built around the idea of driving traffic. When I asked colleagues why they wanted to launch a newsletter, they often said, “I want more traffic to my stories, so I thought a newsletter could help,” as though I had a million readers in my back pocket who were just itch... See more
Article
Courses
Courses are newsletters that teach readers a new skill, habit, or lesson. But unlike most newsletters, which might go out every day, every week, or every month, Courses have two unique features:
Courses are newsletters that teach readers a new skill, habit, or lesson. But unlike most newsletters, which might go out every day, every week, or every month, Courses have two unique features:
- They’re automated, so if you sign up today, tomorrow, or a year from now, you’ll get the full series of emails. (Courses are built a lot like a wel