Mundo da Newsletter
Tudo sobre Newsletters
Mundo da Newsletter
Everyone” doesn’t have a newsletter already, even though that’s how it feels. (Truly hilarious from the vantage point of 2024.) It’s ok to do things your own way. Consistency matters and will buy you a lot of freedom to deviate when you feel like it. You should not only ignore the most common advice you get — to sell banner ads or sponsorships, to
... See more1. Digests. In my experience, the best e-zines—those with the highest open, read, and click-through rates—are those that present useful how-to tips or news in short, bite-size chunks. When the news stories deal with current events, open rates soar. And as for the tips, the more practical and actionable they are, the better.
Robert W. Bly • How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audios, Videos, Membership Sites, and Other How-To Content
In the runup to Covid, and certainly ever since, you could summarize the meta with one word: email. Email is the one distribution pipeline that isn’t owned by some mega-corporation. It gave publishers a direct method by which to communicate with users.
AI Is Breaking Media. Here’s How Publishers Can Survive.
Your subscribers aren't buying content, they're buying peace of mind. They want to stop researching, stop second-guessing, stop wondering if they're missing something important.
Landon Poburan • What People Actually Want Isn’t A Paid Newsletter
Courses
Courses are newsletters that teach readers a new skill, habit, or lesson. But unlike most newsletters, which might go out every day, every week, or every month, Courses have two unique features:
Courses are newsletters that teach readers a new skill, habit, or lesson. But unlike most newsletters, which might go out every day, every week, or every month, Courses have two unique features:
- They’re automated, so if you sign up today, tomorrow, or a year from now, you’ll get the full series of emails. (Courses are built a lot like a wel
Dan Oshinsky • Article
Destination newsletters
These newsletters don’t try to get readers to click out — they want to keep readers in the inbox. Most of the content is provided right there as you scroll through the email. While a Destination newsletter may include a few external links, the newsletter itself is the destination.
When I think about Destination newsletters, I... See more
These newsletters don’t try to get readers to click out — they want to keep readers in the inbox. Most of the content is provided right there as you scroll through the email. While a Destination newsletter may include a few external links, the newsletter itself is the destination.
When I think about Destination newsletters, I... See more
Dan Oshinsky • Article
With each type of email, consider what metrics you want to use to measure success. For a Traffic-driving newsletter, you’ll probably track clicks or time on site after someone clicks. For Destination newsletters, clicks aren’t as relevant, so you may want to look at reader feedback or surveys to understand what’s working. If you only use one metric... See more
Dan Oshinsky • Article
Alerts
Alerts are shorter newsletters designed to let readers know when a new, specific type of content is published. Breaking news alerts from newsrooms about can’t-miss big stories are the most common.
Alerts are shorter newsletters designed to let readers know when a new, specific type of content is published. Breaking news alerts from newsrooms about can’t-miss big stories are the most common.