networked worlds

Unfortunately, advertising has been ingrained into the internet as the basic model for so long and to such an extent that it’s hard to envision online life without the systematic manipulation of attention and all its evils. So we’re bound to wind up here, at the bitter end of “content.” Which is a good excuse to withdraw deeper into books, movies,... See more

Metaphors mixing mind with machine proliferate across pop psychology—not least in subliminal fan communities, where the videos are seen as programmes that can delete, rewrite, and generate new “programming.” That a behaviour can be ‘soft-’ or ‘hard-coded’ is useful shorthand for nurture and nature—programming from parents, society, and environment... See more

The debate over “is it real or fake” is somewhat ironic, because so much of what we experience as reality even within our own bodies is actually simulation.