Infrastructure might be built by hands but culture is built by tongues. The person who changes the cultural conversation is someone who is able to identify truth and describe it so others can not only understand but participate in the story as a conscious being themselves.
i am very grateful everyone who came to my talk at fwb fest and those who helped me out with it recently. in some ways this talk took 6 years to put together.
the basic theory of "lifestyles," identity, and brands was there by 2016, but i was missing a strong notion of culture