narratives 

ARGs can keep going because there are a myriad of possible solutions to puzzles in the game world. Debunking only ever eliminates one small set of narratives, while keeping the master narrative, or the idea of it, intact.

To play an alternate reality game is to be drawn into a collaborative project of explaining the world. It is to lose, even fleetingly, one’s commitment to what is most true in the service of what is most compelling, what most advances a narrative one deeply believes.

People are made of stories. Our memories are not the impartial accumulation of every second we’ve lived; they’re the narrative that we assembled out of selected moments. Which is why, even when we’ve experienced the same events as other individuals, we never constructed identical narratives: the criteria used for selecting moments were different

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