narratives 

i am very grateful everyone who came to my talk at fwb fest and those who helped me out with it recently. in some ways this talk took 6 years to put together. the basic theory of "lifestyles," identity, and brands was there by 2016, but i was missing a strong notion of culture

As the world around us becomes increasingly complex, chaotic, and confounding, writing remains one of the most reliable tools we have to root ourselves into more truthful, nourishing lives. Carefully crafted words help us unearth and resolve the self-sabotaging stories stewing in our subconscious. They act as a beacon, beckoning us towards who

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Infrastructure might be built by hands but culture is built by tongues. The person who changes the cultural conversation is someone who is able to identify truth and describe it so others can not only understand but participate in the story as a conscious being themselves.

People are made of stories. Our memories are not the impartial accumulation of every second we’ve lived; they’re the narrative that we assembled out of selected moments. Which is why, even when we’ve experienced the same events as other individuals, we never constructed identical narratives: the criteria used for selecting moments were different

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