narratives 

To play an alternate reality game is to be drawn into a collaborative project of explaining the world. It is to lose, even fleetingly, one’s commitment to what is most true in the service of what is most compelling, what most advances a narrative one deeply believes.

Infrastructure might be built by hands but culture is built by tongues. The person who changes the cultural conversation is someone who is able to identify truth and describe it so others can not only understand but participate in the story as a conscious being themselves.