narratives 

i am very grateful everyone who came to my talk at fwb fest and those who helped me out with it recently. in some ways this talk took 6 years to put together. the basic theory of "lifestyles," identity, and brands was there by 2016, but i was missing a strong notion of culture

As the world around us becomes increasingly complex, chaotic, and confounding, writing remains one of the most reliable tools we have to root ourselves into more truthful, nourishing lives. Carefully crafted words help us unearth and resolve the self-sabotaging stories stewing in our subconscious. They act as a beacon, beckoning us towards who

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