I believe the “ tyranny of numbers ” has atrophied people’s abilities to listen to their body. Numbers can be helpful, but often cause me to lose the plot. I’ve found that I feel better when I let my body tell me what I really want, instead of the non-actionable anxiety associated with metrics.
Ours is a culture based on excess, on overproduction; the result is a steady loss of sharpness in our sensory experience. All the conditions of modern life - its material plenitude, its sheer crowdedness - conjoin to dull our sensory faculties.... What is important now is to recover our senses. We must learn to see more, to hear more, to feel more
As qualitative validation all but erodes, the only form of validation left is quantitative. Miles run. Books read. Movies watched. Songs streamed. Beers bought. Fantasy wins. We have turned competition into connection because it’s the only way we’ve learned that we can get attention — and when you see a continuous decline in relationships outside... See more
We are right to be rational and to try to increase our production and so keep manufacturing costs down. But we are also right to cherish those very imperfections we are endeavouring to eliminate. Social life consists in destroying that which gives it its savour.
We’ve sacrificed nuanced judgment for a trend report without a methodology.
We’ve sacrificed white space thinking for whatever the average is doing.
And we’ve sacrificed the attributes we care most about (resonance, loyalty, fandom, influence and impact) for the metrics easily available to us (clicks, views and follows).
The key premise of algorithms is efficiency. Algorithms optimise data for decision-making that we previously did not have before. But humans are not efficient. We are messy and inherently flawed, which makes us human. We value serendipity, community and experiences, which may not be efficient but is impactful.
When everything is measured in terms of engagement, content will be optimized for addictiveness. Not entertainment or artistic merit. Not intellectual substance or creativity. Pure, plain addictiveness.