moneyball
on hyper-optimisation - what we gain and what we lose from it
by Agalia Tan · updated 8d ago
moneyball
on hyper-optimisation - what we gain and what we lose from it
by Agalia Tan · updated 8d ago
Ad legend Bill Bernbach letter on creativity, written in 1947:
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance
... See moreAgalia Tan added 3mo ago
Agalia Tan added 5mo ago
Cultural Moneyballism, in this light, sacrifices exuberance for the sake of formulaic symmetry. It sacrifices diversity for the sake of familiarity. It solves finite games at the expense of infinite games. Its genius dulls the rough edges of entertainment. I think that’s worth caring about. It is definitely worth asking the question: In a world tha
... See moreAgalia Tan added 5mo ago
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