momentum and society
curating what is going on
momentum and society
An ‘antidote’ to short-form video: Why some brands are leaning into short films
marketingbrew.com
Um dos exemplos de tendência que nasceu com a Gen Z é o conceito de “core aesthetics”, o que antes era uma forma de “estética” e o “deinfluencing”, um movimento que questiona os conteúdos que apenas influenciam o público a consumir produtos.
Além disso, esse comportamento pode ser visto como algo de extremos , conforme explica a Diretora de... See more
Além disso, esse comportamento pode ser visto como algo de extremos , conforme explica a Diretora de... See more
Autenticidade, repertório e propósito: o que move o consumo hoje - Promoview - Insights sobre Brand Experience
Under Armour for years has supplied professional athletes from leagues including the NFL, the MMA and Unrivaled. Now it wants to tap athletes to star in new promotional efforts that go well beyond the typical TV commercial.
The athleticwear company is launching Lab96 Studios, a new in-house content studio that will show off its brand and products in... See more
The athleticwear company is launching Lab96 Studios, a new in-house content studio that will show off its brand and products in... See more
Under Armour Launches Lab96 Studios to Help Tell New Athletic Stories
““We’ve been sort of handcuffed by, ‘Do a 30 second spot. Do a 15 second spot.’ That no longer exists,” the executive says. Under Armour seeks “an open playbook where we can we can evolve our content strategy just based off of consumer habits and consumption across the platforms.” In some cases, that might mean creating YouTube videos half an hour long, or creating other long-form content that come with extensions built for different social-media outlets.” The studio will also help Under Amour strike alliances with independent creators, who may have interest in coming up with ideas that help boost the company among athletes”
Even among those pushing for change, scarcity can twist intention. Black creatives — long forced to fight for limited space — can sometimes become unintentional gatekeepers, guarding what little they’ve earned. When power is hard-won, it can turn protective. Even painful.
Black Fashion Leaders Are Still Carrying the Diversity Push From 2020. What Happened?
Many of the Gen Zers who took the stage, including creators, actors and creative directors, highlighted how they’re consciously cutting back on doomscrolling and becoming more intentional in their selection of online content. Several discussed how they’re deliberately spending more time at in-person gatherings and community events in an attempt to... See more
Article
O termo é conhecido como “ emotional scarcity ” (escassez emocional). E esse novo tipo de exclusividade não se conquista com bloqueios — mas com intimidade. O novo luxo não é mais sobre “dificultar o acesso” e sim sobre se aproximar em um nível cada vez mais íntimo dos seus consumidores.
Isso significa sair do genérico e entrar no hiper específico .... See more
Isso significa sair do genérico e entrar no hiper específico .... See more
A nova escassez do marketing é emocional - Promoview - Insights sobre Brand Experience
“There are plenty of places to yap,” she said, adding that so much of social media these days aims for quick dopamine hits, doomscrolling, or feeds into “iPad kid behavior.” The next version of social media will be quieter, she said, more human, and built around passion and memory.
A new search engine raises $1.1M to let obsessive fans dive down internet rabbit holes | TechCrunch
We would not be in business without our community of paying members (thank you!) but a lot has changed in five years, and some new obstacles have made the outlook for web publishers particularly dire. Advertising still accounts for the vast majority of Stereogum's revenue (hit us up if you would like to advertise!) but starting this year the... See more
Getting Killed By AI
