mind traps

The problem with armchair quarterback syndrome is that it stands in the way of rethinking. If we’re certain that we know something, we have no reason to look for gaps and flaws in our knowledge—let alone fill or correct them.

The trouble with error is that we have a natural tendency to dismiss it. When Kevin Dunbar analyzed the data from his in vivo studies of microbiology labs, one of his most remarkable findings was just how many experiments produced results that were genuinely unexpected. More than half of the data collected by the researchers deviated significantly

When we dedicate ourselves to a plan and it isn’t going as we hoped, our first instinct isn’t usually to rethink it. Instead, we tend to double down and sink more resources in the plan. This pattern is called escalation of commitment.6 Evidence shows that entrepreneurs persist with failing strategies when they should pivot,7

The concept of a shutdown ritual might at first seem extreme, but there’s a good reason for it: the Zeigarnik effect. This effect, which is named for the experimental work of the early-twentieth-century psychologist Bluma Zeigarnik, describes the ability of incomplete tasks to dominate our attention. It tells us that if you simply stop whatever you