Media Studies
Keely Adler and
Media Studies
The ‘tetrad’ or ‘laws of media:’
enhances: awareness of inclusive, structural process
obsolesces: dominance of logical method
reverses into: technology (hardware) becomes software
retrieves: metaphor, logos
‘Laws of Media: The New Science’ (Marshall and Eric McLuhan, 1988)
https://www.a16z.news/p/laws-of-new-media?utm_campaign=post&utm_medium=web
We enjoy media by ourselves, but we also *use* media to communicate. Am I being spoken to by the piece of media, OR is the media speaking for me? In this era, the latter is increasingly more relevant because of the ability to share the extra context around the media (the fandom). It’s not that the piece of media has to have a particularly salient... See more
Media Saturation & Having Media Speak For Us
