Media Studies
Keely Adler and
Media Studies
The ‘tetrad’ or ‘laws of media:’
enhances: awareness of inclusive, structural process
obsolesces: dominance of logical method
reverses into: technology (hardware) becomes software
retrieves: metaphor, logos
‘Laws of Media: The New Science’ (Marshall and Eric McLuhan, 1988)
https://www.a16z.news/p/laws-of-new-media?utm_campaign=post&utm_medium=web
A lot of things are happening here, including the mess that’s been the 2020s, but also the combination of
a) news publisher abundance
b) media negativity bias
c) social media amplifying high-arousal negativity (eg, outrage)
turns the news into a virtual realm... See more
The ‘laws of media’ can’t tell you everything about any medium, but it does give us something remarkable: predictability. We know that anything we can come up with will do these four things. It will amplify some part of us. It will make something obsolete. It will bring something back from the past in a new form. It will, when pushed, flip.
... See more