Media Studies

The ‘tetrad’ or ‘laws of media:’

enhances: awareness of inclusive, structural process

obsolesces: dominance of logical method

reverses into: technology (hardware) becomes software

retrieves: metaphor, logos

‘Laws of Media: The New Science’ (Marshall and Eric McLuhan, 1988)

https://www.a16z.news/p/laws-of-new-media?utm_campaign=post&utm_medium=web

The ‘laws of media’ can’t tell you everything about any medium, but it does give us something remarkable: predictability. We know that anything we can come up with will do these four things. It will amplify some part of us. It will make something obsolete. It will bring something back from the past in a new form. It will, when pushed, flip.

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