MBA with MB
Today, you can barely watch a commercial break or go to the supermarket without every brand pitching its saint-like gospel: "For a better world," "Ridding our oceans of plastic," or "We believe in healthier communities"! Who to believe? Who's authentic? Seems like purpose is up for sales like indulgences in the Middle Ages
Thomas Kolster • Brand Purpose at a Crossroad: Evolve or Self-Implode
Have we really traded purpose for profit? Will this stop as soon as its not profitable anymore?
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