According to iCloud, I have more than 23,000 photos and almost 2,000 videos resting somewhere on Apple’s servers. I have tens of thousands of songs liked somewhere in Spotify. How much is jotted down in my Notes app? How many conversations do I have stored in Messages, in WhatsApp, in Signal, in Twitter and Instagram and Facebook DMs? There is so m... See more

There is no end of theories for why the internet feels so crummy these days. The New Yorker blames the shift to algorithmic feeds. Wired blames a cycle in which companies cease serving their users and begin monetizing them. The M.I.T. Technology Review blames ad-based business models. The Verge blames search engines. I agree with all these argument... See more

Today, you can barely watch a commercial break or go to the supermarket without every brand pitching its saint-like gospel: "For a better world," "Ridding our oceans of plastic," or "We believe in healthier communities"! Who to believe? Who's authentic? Seems like purpose is up for sales like indulgences in the Middle Ages

1. Content marketing is a numbers game.

This wasn't Larry's first piece of content. This wasn't even Larry's one-hundredth. In reality, Larry had already published thousands of pieces of content by the time this campaign took off, ranging from podcasts to blog posts to videos to ebooks." https://blog.hubspot.com/marketing/viral-campaign-tips-larry-k

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