Marketing Done Well
by Brian Wiesner · updated 4mo ago
Marketing Done Well
by Brian Wiesner · updated 4mo ago
Brian Wiesner added 4mo ago
Brian Wiesner added 4mo ago
Buying is no longer about getting things we need. It’s about reinforcing a set of beliefs we hold and share. Marketing is not about finding new ways to sell more of something. It’s about affinity more than it’s about price—feelings more than facts.
Brian Wiesner added 4mo ago
Fundamentally, marketing must refocus away from selling product and toward creating relationship. Relationship buffers the shock of change. To be sure, the specific product or service provided remains the fundamental basis for economic exchange, but it must not be treated as the main event. There is simply too much change in this domain for anyone
... See moreBrian Wiesner added 4mo ago
Brian Wiesner added 4mo ago
Ideas related to this collection