Marketing

Great ad copy comes from passionate caring, not BS, hype, and con artistry."

— Ken McCarthy

I can write the ad on a paper bag in crayon, but if it’s the right offer for the right person at the right time, it will sell.”

— Richard Sears, the "Grandfather of Direct Marketing"

Eighty percent of any direct-marketing campaign’s success depends on putting a great offer in front of the right market."

— Ed Mayer

People don’t buy the best product. They buy the best story.
~Steve Jobs

People will do anything for those who

• Encourage their dreams
• Justify their failures
• Allay their fears
• Confirm their suspicions
• And help throw rocks at their enemies

— Blair Warren

"Marketing is no longer about the stuff that you make but about the stories you tell."
~Seth Godin

If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.

-Antoine de Saint-Expuéry