Marketing, Copywriting, Sales
You can’t tell a cohesive story if you don’t know your topics. Content pillars, aka main topics or themes, are the core ideas your company consistently covers. Think about not only what your product does, but also the problems you solve, the use cases and solutions you bring to your audience, and all the things your audience cares about, including ... See more
A behind the scenes look at my content strategy
I’ve been in marketing for 12 years.
But this one habit — a one-line prompt after calls — has improved my messaging more than any strategy I’ve ever used.
This is how I built a self-updating customer insight system I now use for content, sales copy, and even product design ↓
After every one of my calls I run a really simple prompt that pulls out... See more
Ev Chapmansubstack.com
Buyers will “pull” when four things are true:
P = There is a Project their to-do list...
U = ...that is Unavoidable right now...
L = ... and the option (or options) they Look into...
L = ... are Lacking for some critical reason(s)
P = There is a Project their to-do list...
U = ...that is Unavoidable right now...
L = ... and the option (or options) they Look into...
L = ... are Lacking for some critical reason(s)
The PULL framework
- Previous research has repeatedly established the “power of three” in several contexts. People like the number 3. For example, a 1979 study found that a message is most persuasive when repeated 3 times, rather than 1 or 5 times.
- This study finds that 3 is the ideal number of positive claims to include in a message to maximize how persuasive it is (
The rule of three in persuasion
From: ash@leanstack.com
1 Universal Principle
“Getting others to see what you see.”
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The #1 reason why products fail is building something nobody wants. The #2 reason why products fail is not getting others to see what you see.
Pitching is a key skill all entrepreneurs need to learn because you don't ju
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