manifestos and principles

Me is overrated
We is underrated

Planning is overrated
Planting is underrated

Answers are overrated
Questions are underrated

Virality is overrated
Quality is underrated

h/t Blas Moros

“A principle isn’t a principle until it costs you something.” — Bill Bernbach

NON NEGOTIABLES

1. Of the place

2. Less is more

3. Vibrant collaboration

4. No repeat ingredients

5. Consolidation + speed

6. Confidence + competence

7. In + out service

8. Pursuit of excellence

9. Details matter

10. Know your shit!

11. FOCUS

12. Service

13. Time

14. Not about you

15. Perfect means perfect

16. No excuses

17. Respect tradition

18. Push boundaries

19. Clean as you go

20. Break down boxes

21. Shirts perfectly pressed

22. Personal hyg

Think of life as an opportunity to create and give.

Cultivate body over mind

Crave experiences without mediation of theory

Then you’ll learn intuitive knowledge about your surroundings

Sublime Principles and Culture (shared internally with the team):

Be fanatic about product excellence

We're not in the business of creating software - we are in the business of building a product people love. Most organizations lower their standards in an effort to move things along and get things off their desks. We have to fight that impulse every