manifestos and principles

"Almost without exception, everything society has considered a social advance has been prefigured first in some utopian writing." -David L. Cooperrider

Sublime is an ethos-driven company.

Here is what we believe:

Intention > Attention

• The destruction of our attention compromises our ability to make sustained progress on anything worthwhile. 

• You don’t need to go live in a cabin or swear off Netflix. You just have to live more deliberately. 

• We are entering the post-information age. The barrier is no

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