manifestos and principles

A company is a cathedral built to shelter an idea that might be true.

We call it a belief system because it's more than a collection of values. It's how we see the world and what is missing.

1. Make stuff you use every day —it makes for a better life.


2. Make it better —do less if you need to.


3. Nothing is finished —everything can be rethought.


4. Think small —make one small part of the world as it should be.


5. Slow down —put in

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100x method — "the most successful things I’ve done have one thing in common: I’ve done them at least 100 times." if you want to start a project, commit to 100 iterations. 1. takes you past the dip: the inevitable downturn when you feel stuck/bored/... See more

Manifesto for slow learning:

1. Focus on direction, not destination

Immerse yourself completely in the journey and you will reach your final goal gradually.

2. Raise your hand

Asking questions is a fundamental human right.

3. Learn at your own pace

Find your rhythm, find your flow. Don’t compare yourself to others.

4. Unplug

You have the right to

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Impact over refinement

When building something, focus on truly creating an impact before releasing and refining it.

Then, consider focusing on other impactful work before refining your prior releases.

Here is a simple test to see if you're building something impactful: Can you write a blog post about what you're releasing and how it will change your... See more