manifestos and principles

There is no finish line. There is no winning, no losing.

Everything is a Practice.

A practice is the disciplined repetition of what you know with enough experimentation in that repetition to unlock those things you don’t yet know. It is ever-accumulating, and never-ending. It is sometimes painful, but that is the way.

Individual projects may come to... See more

Once you decide to change your life, actually changing is easy.

Unfortunately, deciding to change is incredibly difficult.

Our principlesCreation over consumptionTrue happiness comes from deepening your friendships, not racking up more of them. So why do most social products feel so shallow, with a double-tap to like and meaningless story replies? We think friendship is an act of creation, not consumption. After all, the effort is where the love is.Simple apps, not... See more

What do we need, and what do we only reach for out of habit? What exhausts, and what nourishes?

Social environments on the internet provide a bountiful — and sometimes incongruous — bundle: conversation, riffing, jokes and shitposts, entertainment, learning, distraction, inspiration, meeting interesting people.

It's a beautiful bundle, to be sure!... See more