manifestos and principles

"Almost without exception, everything society has considered a social advance has been prefigured first in some utopian writing." -David L. Cooperrider

Look at the expressed Values of most startups, and you’ll see words like “collaboration” and “agency,” stuff that no sane person would disagree with. Before becoming a public company, J&J made a more explicit stand. https://t.co/aSsRV7clqV

Build honesty into your culture, not transparency.

Be ambitious about the process, not just the outcome. (To use my own hobby as an example, when I bake, I put on some good music, I take my time, I eat too much batter. That way, if the recipe implodes–like when I accidentally mixed up powdered sugar and flour–the whole thing isn’t a wash.)

Let more than one thing hold your ambition, or meaning.... See more

A company is a cathedral built to shelter an idea that might be true.