manifestos and principles

Build honesty into your culture, not transparency.

Amazon doesn't have 14 principles. They have one: obsess over customers.

Our principlesCreation over consumptionTrue happiness comes from deepening your friendships, not racking up more of them. So why do most social products feel so shallow, with a double-tap to like and meaningless story replies? We think friendship is an act of creation, not consumption. After all, the effort is where the love is.Simple apps, not... See more

Here are 13 things that every skilled chaos-surfer understands:

1. How something appears to you may not be how it is.


2. What is said or shown may not be all there is.


3. What is true for me may not be true for you.


4. The same words may mean different things to different people.


5. What people say may not be what they mean. Because comms is lossy and language is

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Principles are universal truths. They apply to everything, and thus, are useless in distinguishing who you are. You need to dig deeper and find what makes you you. You need to know your values. While principles are universal, values are personal.

A simple test is to formulate the opposing value. If your value is "Simplicity" then the opposing value... See more