manifestos and principles

Instagram's original product principles are beautiful in their simplicity: 1. Community first 2. Do the simple thing 3. Do fewer things better 4. Ride the wave

NON NEGOTIABLES

1. Of the place

2. Less is more

3. Vibrant collaboration

4. No repeat ingredients

5. Consolidation + speed

6. Confidence + competence

7. In + out service

8. Pursuit of excellence

9. Details matter

10. Know your shit!

11. FOCUS

12. Service

13. Time

14. Not about you

15. Perfect means perfect

16. No excuses

17. Respect tradition

18. Push boundaries

19. Clean as you go

20. Break down boxes

21. Shirts perfectly pressed

22. Personal

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