manifestos and principles

Sublime Principles and Culture (shared internally with the team):

Be fanatic about product excellence

We're not in the business of creating software - we are in the business of building a product people love. Most organizations lower their standards in an effort to move things along and get things off their desks. We have to fight that impulse every

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technology for technology's sake is useless

Worry Is Sin
The Manifesto

Worry is sin. Worry is blasphemy. It is doubt against reality, against creation. Each anxious thought spits in GOD's face. Your fear is faithlessness. A cancer of the soul that spreads until it paralyzes and kills. Worry is to wage war against the divine order. Against what must be. Every second spent in anxiety is a sin.

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Impact over refinement

When building something, focus on truly creating an impact before releasing and refining it.

Then, consider focusing on other impactful work before refining your prior releases.

Here is a simple test to see if you're building something impactful: Can you write a blog post about what you're releasing and how it will change your... See more