making space to create instead of chasing invisble carrots

We understand that our favorite creatives are the ones that invest significant time and energy toward a brilliant piece of work. That this devotion to quality is the window into their genius.

However, we tend to conveniently put this dedication aside for our own work. We like to tout “quantity over quality,” and advise others to optimize for width r... See more

It’s better for authors to think persistently and write occasionally than the other way around.

Mr. Beast – the most successful YouTube creator – said it’s easier to make one video that gets 10 million views than it is to make 100 videos that get 100,000 views. Why? Because the best content is evergreen. It will be as relevant 10 years from now as it is today – and still getting views – which is so much more powerful than trying to get people... See more

You might lose a small handful of subscribers or followers if you overwhelm their inbox, or write an egregiously bad post -- but on balance you will never lose as many readers from “posting all the time” as you will gain new ones.

I don’t write to simply generate a 1,200 word output. I consider writing to be an extension of my curiosity, and the writing process itself is what turns a rough idea into a finished product. I begin with a vague idea based on some observation of the world, and I put that on paper. As I’m writing that idea, two distant synapses in my brain connect,... See more