Macrotrends

Life Actually, a No Bullshit Study is the latest Gen Z research released by Day One agency and USC Center for Public Relations. From their survey of 1,022 18- to 25-year-olds, they discovered that most young people fell into three categories. Neo Traditionalists (29%) value homeownership, long-term relationships, full-time employment, and making mo... See more

NOT ENTRY LEVEL // Many successful businesses have been built on college-town economies. So when Emily Sundberg pointed to a new group, Study Hotels, catering to parents wanting “to stay somewhere nicer than traditional ‘college town’ spots” it felt smart. The website needs love, though, dear lord.

The second coming of the bookstore is bigger than reading. It’s about book clubs, readings, and good old-fashioned socializing. Photography was going to kill painting. Amazon > the bookstore. AI > humanity? Or maybe AI is the very thing we need to remember why we like being human?

HEAVY STUFF // Hims & Hers is all gloom. Maybe it’s the impending ban on GLP-1 dupes? This ad is dark. The soundtrack says it all. It’s quite the opposite of their ‘approachable’ brand. Healthcare branding is getting more daring but ‘grim, docuseries-trailer’ is not the right direction.

SEEK DEEPER // I can’t not address Deep Seek 1) AI is about to get cheaper 2) Things are moving faster 3) It’s still anyone’s game (if you act now). But also, someone please tell OpenAI it’s time for brand building. Not Boring by Packy McCormick and I are aligned. It’s how they win.

Office of the Surface shared these lymphatic drainage leggings. Want.

SOBER SPORT // Ever since the World Cup went sober, non-alc and sports have been having a moment. Athletic Brewing is now the official non-alc beer sponsor for Arsenal. Which, at a glance, feels like nothing. But 2 years ago, this would have been unheard of, so it’s well worth noting.

What gets us really excited about this stage is AI’s unique potential to fuel a new level of personal agency and self-optimization for consumers — across health, finances, personal safety, and careers. Our new framework, Proactive Measures, outlines this opportunity. Consumers are increasingly stepping into the role of “CEO of their own life” — and... See more