Macrotrends

What gets us really excited about this stage is AI’s unique potential to fuel a new level of personal agency and self-optimization for consumers — across health, finances, personal safety, and careers. Our new framework, Proactive Measures, outlines this opportunity. Consumers are increasingly stepping into the role of “CEO of their own life” — and... See more

The second coming of the bookstore is bigger than reading. It’s about book clubs, readings, and good old-fashioned socializing. Photography was going to kill painting. Amazon > the bookstore. AI > humanity? Or maybe AI is the very thing we need to remember why we like being human?

PAM PRIME // Pamela Anderson is giving a master class on repositioning. Being cast by Jacquemus. Check. An interview with the mother of reinvention, Martha Stewart (with stunning photography). Check. A great rebrand shouldn’t be predictable. But it should feel foretold. She’s nailing it.

SKI HEATS UP -> Offball // Halfdays, a ski brand you’ll hear more of as we approach the Winter Olympics, has partnered up with beauty brand, Ilia, on their new product launch—a moisturizer for cold climates. This content is fun. The whole launch is cool. I’m in

BLOOD BIOHACKING // We all have our feelings about the government right now but often what starts there trickles out. Ochuko Akpovbovboshared that the US military is exploring blood bio-hacking. “It's kind of like an automatic drug-delivery system”. Mark my words, someone will turn this into a beauty thing.

WRITING IT TOGETHER // This letter is 20% about IP today. A new blockchain platform, Incention, is making IP communal. Fan fiction is a huge industry, but hard to monetize. Now, creators can contribute to a franchise and get paid. The writer-director of Blade, David S Goyer is using it to launch a new sci-fi concept “Emergence,” about a universe... See more

Life Actually, a No Bullshit Study is the latest Gen Z research released by Day One agency and USC Center for Public Relations. From their survey of 1,022 18- to 25-year-olds, they discovered that most young people fell into three categories. Neo Traditionalists (29%) value homeownership, long-term relationships, full-time employment, and making... See more

Conservatives have been proudly posting with their guns since time immemorial. But now, the United States’ firearm obsession has transcended party lines, infiltrating the social media posts of (mostly white) “girls” (women) and the seemingly left-leaning. In an online world where sincerity is dead, posting with a gun—flouncy, frilly dress and... See more

NOT ENTRY LEVEL // Many successful businesses have been built on college-town economies. So when Emily Sundberg pointed to a new group, Study Hotels, catering to parents wanting “to stay somewhere nicer than traditional ‘college town’ spots” it felt smart. The website needs love, though, dear lord.