Macrotrends
The second coming of the bookstore is bigger than reading. It’s about book clubs, readings, and good old-fashioned socializing. Photography was going to kill painting. Amazon > the bookstore. AI > humanity? Or maybe AI is the very thing we need to remember why we like being human?
Chris Danton • Pamela Anderson is a master class on rebranding

NOT ENTRY LEVEL // Many successful businesses have been built on college-town economies. So when Emily Sundberg pointed to a new group, Study Hotels, catering to parents wanting “to stay somewhere nicer than traditional ‘college town’ spots” it felt smart. The website needs love, though, dear lord.
Chris Danton • Pamela Anderson is a master class on rebranding
PERI PROTEIN // In an interview with Emily Sundberg, the co-founders of Perelel revealed they are launching a protein supplement for peri/menopausal-aged women. So smart. I’m bullish.
Chris Danton • Pamela Anderson is a master class on rebranding
BLOOD BIOHACKING // We all have our feelings about the government right now but often what starts there trickles out. Ochuko Akpovbovboshared that the US military is exploring blood bio-hacking. “It's kind of like an automatic drug-delivery system”. Mark my words, someone will turn this into a beauty thing.
Chris Danton • Pamela Anderson is a master class on rebranding
SKI HEATS UP -> Offball // Halfdays, a ski brand you’ll hear more of as we approach the Winter Olympics, has partnered up with beauty brand, Ilia, on their new product launch—a moisturizer for cold climates. This content is fun. The whole launch is cool. I’m in
Chris Danton • Pamela Anderson is a master class on rebranding
NO PAUSING // Now we’re at 20% IP, 20% perimenopause. Canyon Ranch is launching M/Power (wow, the names), a peri/menopause retreat. 3-nights and $7K later, 15 people will get “blood work, hormonal panels, and body composition scans” and daily group sessions covering sex, stress, and sleep. Book me in and I’ll report back.
Chris Danton • Pamela Anderson is a master class on rebranding
HEAVY STUFF // Hims & Hers is all gloom. Maybe it’s the impending ban on GLP-1 dupes? This ad is dark. The soundtrack says it all. It’s quite the opposite of their ‘approachable’ brand. Healthcare branding is getting more daring but ‘grim, docuseries-trailer’ is not the right direction.
Chris Danton • Pamela Anderson is a master class on rebranding
Office of the Surface shared these lymphatic drainage leggings. Want.